Leaving comments on blogs is a sorely neglected practice. The rise in social media and other methods of instant communication have put paid to this forgotten practice.
However, I want you to know how leaving comments on blogs can be beneficial to bloggers and their readers. This post highlights some facts that may have been forgotten during the recent decline in commenting.
How follow links affect blog commenting
WordPress posts automatically have do-follow links to stimulate Google to increase PageRank. These relevant links help generate link juice, which is supposed to result in more comments. This popularity also affects your blog’s PageRank, and so the cycle continues.
However, back in the dark ages, unscrupulous SEO practitioners sussed how this could benefit them. They ruined everything by littering blogs with inappropriate comments to promote their wares.
This spamming overtook bona fide commenting, which went into decline. Moderators couldn’t cope with this onslaught of spam. So WordPress automatically made any links in comments as no-follow, creating a badly needed deterrent against spammers.
Which blogs should I comment on?
It best to comment on a post you know something about the subject. Also choose blogs that relate to your own blog’s subject or a post you’ve just written. When you submit your URL with your name, link it to a relevant post for more impact for the search engines, as well as any interested readers.
You could search for blogs that have a high Domain Authority, as a link back from them will certainly have more clout. But leaving comments on blogs that are popular, and already have many comments (and therefore readers), will be more beneficial in attracting interest back to your blog.
These busy blogs will probably have a vibrant community who could respond to your comment, and develop it into a discussion. These readers may actively share posts on social media, thus exposing your response to a wider audience.
How blog commenting represents the commenter
Every time you comment, you leave a little bit of yourself behind on another blog. So it’s a good idea to be aware how you come across to anyone who reads it.
Remember to use your own name. The blog’s author will want to reply to you personally and it shows you are a real person and not a spammer.
Submit a proper URL. It doesn’t have to be to your homepage, but to a relevant post instead. It could even go to an appropriate profile page on social media.
Always add value to your comment. Ask open ended questions to stimulate a response or a discussion. Include only one relevant link that enhances both your comment and the host post.
The benefits of leaving comments on blogs
Commenting opens a window to making you and your blog more visible. The quality of your contributions attracts relevant traffic that is more likely to stay and comment.
Comments that succeed in starting a conversation can result in a meaningful interaction. Then it’s up to you to develop this further into creating contacts and building relationships that could be advantageous to you and your blog.
Sharing your knowledge highlights your expertise and experience. Clarifying, solving or enhancing the subject will view you as an authority, which would help increase your credibility.
Providing valuable ideas and opinions can open up more opportunities. You could be offered guest posts on other blogs, which would increase your reach significantly throughout the blogosphere.
The downsides of blog commenting
Avoid using comments as the only means of gaining more traffic back to your blog. You could be seen as a spammer if you saturate the commenting scene with multiple versions of same contribution.
Spam eating plugins do not tolerate automated comments. Submitting these might result in you becoming black-listed, preventing the acceptance of any proper or real comments you make on any other blogs.
Commenting is inappropriate for promoting your blog or gaining more publicity for a product or service. Blog moderators will delete any comment that is irrelevant, littered with links and contains no relation to the blog post.
Preferred commenting tactics
Commenting on blogs is not the same as on social media. Blogs are not designed for real-time quick-fire responses like on Twitter. Similarly the writing style of Facebook comments cannot compare with blog comments.
Blog comments should be well written, just like mini posts. They require a fuller approach to get the point across, because of the lack of an immediate answer.
Having a defined beginning, middle and end helps readers to read your comment. This may require more time and thought, however putting in the effort will bring in better dividends.
Commenting fares much better if done on a desktop device. Unfortunately mobile phone and tablet commenting facilities are often lacking. Leaving comments on blogs isn’t as easy on social media where no moderation available.
Now go and start leaving comments on blogs!
For leaving comments on blogs to work properly, you need to be consistent. Not only do you need to write a reasonable amount, you need to keep up the frequency as well.
And you won’t necessarily see immediate results. The blog’s author and readers need to regularly see quality comments before they may react positively towards you.
Reflect the real you by being honest, sincere and transparent. Reveal your vulnerabilities to get people to relate to you. Respond only if the subject is something you are genuinely interested in.
And think before your click that submit button. Consider what impact it may have, and how this would reflect upon you. If you’ve written an angry or disapproving comment, maybe wait until the moment has passed, and then edit your response accordingly before it goes public.