Do you know why your blog is losing traffic?
A guest post by Heather Redding.
If you’re an online business owner or content marketer, this nightmare scenario might sound familiar to you. One day you wake up and check your website performance and discover that your blog traffic has dropped drastically.
You’ve protected yourself from cyber-attacks, done everything you can to design a user-friendly website, and yet still your blog isn’t getting the love it deserves.
When your organic traffic suddenly drops, you’ll probably go through a number of reactions. These will range from confusion and panic to a sense of sheer uncertainty, questioning whether you even know what you’re doing. However, rather than letting your emotions get the better of you, start focusing on getting to the bottom of your losing traffic issue.
The best course of action would be to start with simple causes and fixes. Here are some of the ways that you can figure out why your blog is losing traffic.
#1 Head to Google Search Console
First things first, checking your Google Search Console account helps you to figure out what’s going on with your site’s organic traffic. Visit your Search Console account and look under the hood to see what your indexing status looks like.
You should be able to see things like:
- Keyword searches that are attracting people to your blog
- Crawl rate when Google bots access your site
- Errors in your site performance that affect the user experience
- Lists of external and internal links
- Messages from Google
Do some basic diagnostics based on the information that you’ve collected to work out why you’re losing traffic. You may be able to figure out where the drop in traffic began, and what actions it correlated with on your site.
Perhaps you have lost rankings for your top ranking keywords because you updated the content on your pages and Google needs to crawl them again. It could also happen if you added a few extra keywords, or your indexing might be suffering because crawlers have a hard time navigating your site.
#2 Check Google algorithm changes
Blogging is an excellent way to capture the attention of both your audience and search engines. Still, it’s not always easy to figure out how you can produce the best content for both your clients and SEO.
Google is constantly changing its algorithms. The strategies that you used to generate and attract traffic in the past might not work the same way today. It’s important to keep up to date with the changes that are happening in the SEO world. This is so you can continue to see algorithm updates and figure out what they mean to your business.
You can simply search for information on SEO updates online or check out the Google search engine section to find out more.
Make sure you’re aware of what Google is penalising, why Google is making certain changes, and what you can do about any penalties you might have. Sometimes a Google update is tied to one industry, like the Medic update, and sometimes it’s targeting a specific area.
#3 Check for link issues
The number of links you have on your site and those leading to your site is one of the most important factors in your SEO ranking. If you lose a link from an external website, then you could be losing traffic because you’re no longer having people referred to your website.
Additionally, losing inbound links also tells Google that your website isn’t as authoritative as it once seemed. If you suspect a problem with your links, use a tool like Ahrefs to find out if you have lost any links.
You’ll be able to see things like a site-wide link decline on your website, or a possible decline in links to specific pages on your site. If links are the cause of your lost traffic, then you can contact the sites that removed those links and ask them to put them back.
Alternatively, you can start building links anew with different websites.
#4 Double check site design issues
As your business evolves and the web design trends continue to change, the chances are that you’ll need to redesign your website from time to time.
Website’s design affects user experience (UX) and those websites that have a better UX rank better and attract more visitors, as bounce rate is another metric that Google takes into account.
Sometimes, changing your website’s design can lead to an instant drop in traffic, and this could be a sign that something you did in your back-end is affecting user experience. For instance, you might have changed something on your website that makes your site render differently on different browsers and devices.
If your website doesn’t work well with a certain OS, like Windows 10, then you’re going to lose a lot of visitors, considering it’s the most prevalent system. You may have also added plugins or graphics to your website that have slowed down your site and made it less appealing to your visitors.
If your site is too slow, then your followers are more likely to hit the back button and visit a competitor instead. Double-check the performance of your site on every device and browser you can think of after any update.
#5 Upgrade the quality of your content
Finally, one of the most important rules you’ll need to follow to keep gaining traffic on your blog is to always produce high-quality content. If your content quality has begun to diminish over the last few months, then that could be the reason that you’re losing your customers.
Not only does low-quality content upset your followers who expect better from you, but it could lead to penalties from Google too.
Ensure your content is up to scratch by:
- Producing long-form content that answers the most pressing questions your customers have about your product, service or industry.
- Use different kinds of material, like videos and images to delight and engage your audience.
- Minimising pop-ups and ads that might disrupt your user’s online experience
- Proof-reading your content for errors
- Designing easy-to-navigate user interfaces
Many of the latest search engine algorithm updates focus on making sure all online content is as valuable as possible to readers.
Get your blog back on track to stop losing traffic
When your blog starts losing traffic seemingly out of nowhere – don’t panic. An organic traffic decline can happen to anyone. The key to success is making sure that you know how to protect yourself from further losses by fixing the issue as quickly as possible.
As scary as an organic traffic decline can be, if you can get to the bottom of the problem, then you might be able to get your business website up and running in peak condition again.
Use the five tips above to repair and revitalise your website to prevent it from losing traffic again.
About the author
Heather Redding takes care of the content for a Microsoft certified partner, Solvusoft, where she writes about Windows 10 issues. Some of her content was featured in online libraries and government websites. When Heather is not working or writing, she enjoys her Kindle library and a hot coffee. Reach out to her on Twitter.