Magic Moment: Publicise important issues

Content, CopywritingWe are all allowed to have free speech, and a good thing too, or a lot of important issues would never get aired.

Some subjects are deemed to be important enough to warrant further exposure. But how do you get before a larger audience so that more people hear (or read) about what you want to say?

There are plenty of ways how PR is constructed to get good news out, but don’t underestimate the power of blogging. This is a medium that has an autonomy over the search engines, especially if you post is regularly updated with excellent content and relevant, popular keywords.

Blogging enables self-expression, a space to explore all your various arguments, a change to put across your full point of view. Here you say what you like, regardless of whether it’s appropriate or not, and if it hits the right chord it can have a viral effect.

The individual that sits quietly in the corner will never be heard. But in a blog there is a much more increased chance that somebody will read your message, and if it’s good, controversial or important enough, it will be shared and eventually will find the correct person who could do something about it!

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Alice Elliott has been explaining blogging to beginner bloggers for almost two decades, specialising in using ordinary, everyday language to make the process as simple as possible so that anybody can understand.
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