Magic Moment: View keyword statistics in Google Analytics

Optimise your blogSEO gurus go on and on about using appropriate keywords. Yes, we all know we should, but which ones are working? And are they the right ones? And are they doing any good?

You can see keyword results in Google Analytics, and my blog shows a typical result that screams at me: ‘Get your keyword act together!’

When you’re in your Google Analytics, on the left sidebar go to Traffic Sources > Sources > Search to open up the menu fully. This is where you would keep a close eye on any Google Adwords or PPC (pay per click) advertising campaigns you have set up to generate more traffic to your website, either to get more visitors, more leads joining up to your newsletter, or more customers going to special landing pages in order to sell products.

I don’t have any campaigns running at the moment, so we shall be concentrating solely on the organic (or natural selection) side of things, which is where SEO is focused. Once you’ve clicked on the Organic link, look below the graph showing visitor rates for a list of keywords; the first 10 shown by default can be extended to show them all (411 in my case):

Keyword List shown in Google Analytics

I’m being brave showing you this, because the first 10 keyword selection reveals very little SEO evidence (Fairy Blog Mother exposed!). As well as those that are not available, it’s no good having your top keywords using the name of your blog, as that is not what the most optimised visitors to be searching for. The more exciting keyphrases are the others, and the numbers of these are despicably low!

What I need to do is to undertake some vigorous keyword research activities to find out what people are searching for in the world of blogging, in particular how to learn WordPress and create blogs. This should be done regularly, as Google’s algorithms constantly change, as do people’s search criteria. Then I need to immediately write some power-blasting blogs that react favourably with these search results, to capture the attention of visitors and search engine spiders.

If I have positioned my SEO correctly, this list will start to improve, reveal some more interesting statistics, and generate more poignant and relevant traffic. And then I’ve got to do it all over again the following week with another set of keywords and posts, to maintain a consistent level. Life is never easy in the world of digital marketing…

Showing Secondary DimensionAt the top is says the keywords are not provided, so it’s necessary to go in a little further to find out more.

Click on the Secondary Dimension button and explore the additional links in green. You can have a lot of fun here learning all sorts of stuff!

But for this post I have focused on the landing pages for the undisclosed keywords, as that will show which post titles attracted visitors or stimulated the search mechanisms:

Showing Keyword Landing Pages

Here is lots of information about which posts are interesting to visitors and how many viewed them in the past month. Now this doesn’t look so bad, but you have to ask yourself whether these are the right posts you want your visitors to read? Or can you capitalise on their popularity to generate some more traffic? If these are the subjects people want to read, offer them some more in the same vein, or slighted adapted to capture a larger audience.

Or you could explore the primary dimensions further (tiny links at the top of the keyword list) and click on Landing Page to find out the most popular posts for that month:

Showing Popular Landing Pages

to get a flavour of what subject matter is interesting to your visitors. Subjects lend a clue to which keywords were attractive, especially extended into the form of keyphrases within a headline, which successfully marry up with a search request. The more apt the headline is to what the visitor typed into the search engine, the more likely it will show up higher in the selection provided, and ultimately will be clicked on and read.

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Alice Elliott writes the award winning Fairy Blog Mother blog for beginner and post-beginner bloggers to “explain things really simply” about blogging and WordPress. She provides simple, easy to understand, highly visual courses and tutorials using ordinary, everyday words. Visit her new Beginner Bloggers blog to find her latest learning resources.
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