How to properly merge two articles into one
A guest post by Marin Basic.
The concept to merge two articles into one has become a popular choice for many businesses. This enables them to increase the brand’s audience and improve SEO, while also increasing profit margins.
Let’s say you you would like to merge two articles from some old versions. Especially ones you would like to refresh or update and still keep the permalinks working.
You can do this by using 301 Redirects – Easy Redirect Manager to save yourself valuable time and hassle.
This WordPress plugin will use 301 redirects to move traffic from the old article (URL) to the new article (URL). 301 redirect permanently transfers the original page’s SEO stats to the new article.
This is the best tool to change the address of any web content, while also taking care of your search engine rank, permalinks and traffic.
What is 301 direct and what does it do?
This is an important tool for managing articles or any other content. This includes search rankings when the site’s URL changes once the merge two articles has happened.
It sends visitors and search engines to a new URL rather than the original URL, while skipping the step of having to actually type in the new URL.
A 301 redirect tells your web browser: “This page has permanently moved to another location.” Then the web browser replies: “No problem, I’ll redirect the user to the new URL!”
Isn’t it so simple and useful? Don’t worry, you can thank me later.
Easy Redirect Manager
301 Redirects is a WordPress plugin and it is open-source software, so it is available to all users for free. It is frequently updated with new versions, so the long-term support is definitely there.
This plugin is rated 4.5 stars, proving people are really content with the plugin. The Easy Redirect Manager plugin is the must have tool to manage your 301 redirects and improve rankings and SEO along the way.
The plugin’s interface is very easy to use and is well organised. The installation process is simple and the plugin is quick to redirect you to your desired location (URL).
If your old links are about to expire, it recommends redirecting them to a new URL to keep the content available for users. The 301 redirect is not just used to merge two articles, but also for merging pages, posts or even a whole website!
So how do you merge two articles with Easy Redirect Manager?
There is no need for programming skills or know how to write HTML to manage redirects.
First you upload the eps-301-redirects into your WordPress content plugins directory and then activate it through the Plugins menu. Then add and manage redirects in the Settings of 301 Redirect section.
You add the requested URL and select the destination URL to configure the redirect. Paste the destination URL for the redirect, or use the menu to select. You can also see all of the redirects as they will be listed.
There is also an option to export the list and to track the number of redirected visitors per redirect. This option could come in handy if you know your way around a CSV file.
Since these redirects are often needed and permanent, be aware permalinks will need to be redirected again as they can break. In order to maximise your ranking and keep the traffic flowing, you will need to redirect as soon as possible.
If you leave broken links, your SEO & SER will suffer. Furthermore, you will lose organic traffic so remember to update your links (URLs).
The last step is to remove the individual articles, so you don’t have duplicated content on your website. And that is it, you’ve done it. Congratulations!
It is worth mentioning that you can redirect manually by changing the HTML code, but this is way easier and doesn’t require much knowledge.
When and why you should merge two articles?
As mentioned before, merging one or more articles into one is not uncommon and is actually very useful for SEO and SER.
Longer articles give the impression of more detail and overall depth, so users are more likely to read them as they think they are getting more value per read. Two smaller separate articles will bring in less revenue and will split your target audience.
Therefore, the ability to merge two articles will increase your search engine ranking and increase organic traffic. Merged articles have increased number of keywords and rank better, so you can use this opportunity to revive your old articles and present them in a new light.
If you have some older articles that are currently a trending topic, or you think they are worth investing your time into to improve your site, merging them could create a better article by combining different views and thoughts related to the same topic.
The key when merging two articles into one is to make sure that the reader doesn’t recognise that the new article was once two separate entities. Therefore, a skilled writer can rearrange the missing pieces easily and create new and improved content by using the old one.
The process to merge two articles is useful and easy, especially with the 301 Redirect WordPress plugin. Two articles sharing the same topic merged into one will result in an article that will rank much better, have improved SEO, and will attract a larger reader audience.
The article becomes more relevant and up to date which increases SEO and makes it trend better. If you’ve done everything correctly, almost in no time you’ll notice the value of the plugin and how much it benefits you.
About the author
Marin Basic is an author for WebFactory Ltd who loves to work with WordPress and video editing.