6 reasons why your business needs a mobile-friendly website
A guest post by Marquis Matson.
Nowadays, people turn to the internet for lots of things, such as for entertainment, work, information, business or education. Everyone goes online to find whatever they need.
And most of these people use mobile to access the internet. In fact, there are 4.78 billion smart and feature phone users in the world, making up 61.67% of the population worldwide.
This is why if you have a business these days, you should see to it that you have a website, and it should be mobile-friendly.
What is a mobile-friendly website?
A mobile-friendly website is designed and optimised to be easily viewable and compatible with any mobile device.
Most website publishing platforms support mobile compatibility. This helps you make sure the website you are designing can be opened using any gadget. It also ensures every image loads properly, links are working correctly and pages are loading quickly.
With the rise of online and social media marketing, businesses need to keep up with the competition and gain an edge against their competitors.
Why do you need a mobile-friendly website?
With more and more businesses competing for the attention of the same group of audience, you will want to make sure that your website is well represented online.
If you want your business to be found by multiple customers, your website needs to open and load properly across multiple devices. Having a mobile-friendly website provides a lot of benefits.
1. Everyone prefers using mobile
About 5 billion people using mobile phones worldwide. Therefore it makes sense for businesses to optimise their website to make it easier for potential customers to learn more about their brand.
Having a mobile-friendly website means there’s no need to worry about your website not loading properly, which might affect your website visitors’ experience.
A website that fails to load on mobile can be irritating for some people, resulting in them turning away and visiting a competing brand instead.
2. Makes it easy for customers to contact you
Another important benefit of using a mobile-friendly website is that it makes it easier for visitors to contact you. Such as for placing orders, requesting customer support, inquiring about orders or your brand, seeking partnership and more.
A mobile-friendly website takes away the problems of reaching out to you. Couple this with a Facebook Messenger or Instagram growth service and your customer service will be greatly enhanced.
3. Amplifies your visibility
A mobile-friendly website gives you a wider audience. Now you can access visitors who use other technical gadgets, such as phones or tablets.
This gives you a better online presence and allows customers to learn more about your business. And they can do this with any type of device to browse your website. A mobile friendly website is also ideal in helping improve the results of your social media marketing efforts.
4. Improves browsing experience for website visitors
Your customers’ browsing experience matters. Designing an engaging website means you can retain more visitors and improve your website traffic.
Provide your customers with a better online platform to connect with your business and to give them a positive experience of your brand. This experience helps to convert first time website visitors to frequent ones, who can become your potential customers.
5. Improves your search engine rankings
Google favours mobile responsiveness. This is why the quality of the website plays an important role how Google decides to place you within search results.
Your search engine rankings are boosted by your website visitors’ experience. This includes loading speed of your website across all platforms, quality of the content, relevance of your content to your industry, and others.
So if you want to grow your business and gain more customers, you should definitely work on improving your website’s mobile compatibility.
6. Builds trust towards your brand.
According to a survey, 57% of online users say that they won’t recommend a business with a poorly designed website. Having a mobile-friendly website makes a difference because almost everyone prefers to browse the internet using their mobile phone. This is why it only makes sense that you create a website that is compatible with different devices.
No matter what type of business you are running, whether you are offering products or services to customers, having a well-designed website can make such a huge difference in helping people from anywhere around the world know about your brand and what you do.
Through a mobile-friendly website, you can improve your online presence, your customers’ browsing experience, as well as the customer support that you are providing them.
About the author
Marquis Matson is a writer, social media manager and SEO content marketer. She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.