A guest post by Angel Martins.
There’s no better way to connect with your target audience than to optimise your social media. Billions of people use these channels regularly, which means there are plenty of opportunities for brands to connect and grow.
Many of today’s businesses don’t optimise their social media profiles or don’t know how to do so properly. This makes it difficult for potential customers to find your profile and hurts the growth of your company as a result.
Social media acts as a way to introduce your company to the world. This increases awareness of your value and provides the opportunity to connect with your target audience.
Are you looking to get the most out of your social media accounts? Whether you’re a brand new user or you’ve been using social media for years, these five tips will help you optimise your social media account and get the most out of your social media experience.
1. Optimise your bio
New visitors search for information on your profile, in order to find out what value you provide. The bio section is one of the most crucial parts of your profile. This is because it provides potential clients with the information they need to know.
A well-written and optimised bio can help direct users to your website or store. Your bio should be clear and straightforward when describing what your business offers when you optimise your social media. Keep SEO content writing in mind and include keywords in your bio. This will ensure that when users search for your brand, your profile appears as the top result.
Remember that your bio is sometimes the first impression you might make on a user, so it’s important that they like what they see. Make sure to include some unique elements in order for people to notice and remember your brand.
2. Selecting hashtags
You can use hashtags by integrating them into content, people use hashtags to discover trending topics and specific industries. Hashtags make it easier for users who are searching through social media to find your content. They allow you to get your posts in front of a much larger audience, even if they aren’t following your company’s page.
Make sure you use hashtags on social media to reach a relevant audience. Your hashtag selection is an integral part of your marketing strategy and should not be overlooked when it comes time for optimisation.
3. Link your website
Linking your website to the major social media platforms will ensure people can find and access your business. This makes visitors more likely to view content from different sources. And it also brings them a step closer to converting. As a bonus, when designing your website, make sure that it has a strong call to action on the landing page.
4. High-quality content
The best way to represent your business on social media is through imagery. Show what you do and how it reflects the values, goals and culture of your company. The perfect social media image is one that resonates with your target audience. Engage users and always post content with intention, not just because you feel obligated.
Various social channels often require different sizes, so it’s important to pay attention when uploading them. Make sure that your content can be viewed flawlessly on every social media platform and tailor your approach for each specific post. The higher quality photos you use, the more you can convince customers to check out your location or purchase a product.
5. Tracking data
If you want to make sure that whatever you’re doing when you optimise your social media is paying off, then tracking it’s essential. This will help give insight into what approach is successful and which strategies need improvements.
Make sure you’re keeping an eye on your social media metrics. This will show the engagement level for all posts and can give you a solid indication of how successful they’ve been in terms of attracting attention from potential customers.
In order to measure social media engagement, it’s important that you track different metrics on each platform. Facebook uses shares, Instagram uses likes and Twitter uses retweets.
Knowing the impact of each and tracking them will help you understand where improvements can be made and how to further optimise your social media marketing.
Ready to optimise your social media?
You can’t underestimate the power of social media when it comes to marketing strategies and if you want to make sure your marketing strategies are successful, then include social media optimisation in your plan.
With all the various platforms available today there is plenty of ways you can reach your target audience and boost your social presence. As you can see, there are a lot of things to take into account when it comes to optimising your social media accounts.
But by following these tips, you’ll be on your way to successfully optimise your social media presence.
About the author
Angel Martins is a longtime New York writer and Marketing Executive at the UK’s Leading Digital Marketing Agency, Finsbury Media. Interested in all things Tech, Marketing, SEO, and more.
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