A collaborative post by Joseph Peake.
All online shops need to have high-quality product photos to sell products. But did you know there’s more to selecting the right images than choosing images which look good? To ensure your product images work hard for you, you should begin by optimising photos on your website for the search engines.
Here are a few tips for optimising photos:
Optimising photos with descriptive file names
Save your product photos using descriptive file names which include keywords related to the product. For example, if you have a picture of a red dress, save it as “red-dress.jpg” or “red-dress-women.jpg.” This helps the search engines understand what the photo is about and how it is relevant to your shop.
Optimising images for search engines
There are many things you can do to optimise your product photos for the search engines. One of the most important is to use keyword-rich file names. Also you can add alt text and title tags to your images, which will help Google understand what the image is about.
Use high-quality images
Use high-quality images which accurately reflect your product. Blurry or low-quality photos will turn potential customers away and make your shop look unprofessional.
The importance of consistent branding
An online shop needs to keep the branding consistent across its photos. This means using the same filters, fonts, and colours in all of your images. This creates a unified look, making your shop more professional and trustworthy.
It’s also essential to ensure that all photos match the product descriptions. For example, if the description is medium blossom bashful bunny toys, but the photo shows a red bunny, customers will be confused and are less likely to buy.
Keeping your branding consistent is essential for creating a solid identity for your shop. When customers see a well-branded photo from your shop, they’ll be more likely to trust it. Consistent branding also helps customers remember your shop and its products, leading to more sales in the long run.
Photo editing tips for online shops
Your online shop product photos should always look their best. This often means editing the photos to make them look more professional and attractive. Here are a few tips for editing for optimising photos:
- Use filters to improve the overall look of the photo.
- Crop the photo to focus on the product and eliminate any unnecessary distractions.
- Use brightness and contrast to make the product stand out against the background.
- Remove any blemishes or wrinkles from the product.
- Add a border or frame to give the photo a more polished look.
How to use stock images in your shop
When starting an online shop, it’s essential to use high-quality photos. However, hiring a professional photographer can be expensive, and not everyone has the skills or time to take pictures. This is where stock images can come in handy.
Stock images are available for purchase online, and can be used to add an extra layer of professionalism. As there are many different stock image websites, choose one with quality images which accurately reflect your brand.
Once you’ve chosen a stock image website, start browsing for photos. When you find a photo you like, read the licensing agreement carefully. Some stock image websites require you to credit the photographer when you use their photo, while others allow you usage without a mention.
Once you’ve selected a few photos, create a photo collage on your shop’s homepage. This gives customers a quick overview of your products and helps them to see what your shop is all about. You can also use stock images on your product pages, email marketing campaigns and social media accounts.
Using stock images is a great way to improve the overall look of your online shop without having to spend a lot of money. Just make sure to choose high-quality photos which accurately reflect your brand.
How are you optimising photos for your website?
To ensure your shop uses high-quality photos to showcase products, choose well-lit images, professionally edited images which are consistent with your brand. Also your photos need to match the product descriptions.
By following these tips, and optimising photos successfully, you can create a professional and trustworthy online shop which will help boost sales and grow your business.
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