A guest post by Frankie Wallace.
Blogging comes with autonomy and freedom. Bloggers can talk about what they want and write in their own voice. They connect with an audience who cares about what they have to say. All this is perfect for professional advancement.
However, without promoting your posts, your blog can sit there forever, lonely and unread. Since over 80% of Americans between the ages of 18 and 48 use social media (and even with older age groups, about half or more use social media), it’s necessary to be present on at least one platform if you want to grow your blog and advance your career.
Connect with a millennial audience
If you want to grow your blog readership and connect with a millennial audience, you’ll need a social media presence. About a quarter of millennials are considered ‘digital socialites’, meaning they’re highly engaged on social media. About the same percentage are ‘dynamic media junkies’, which means being highly engaged with video and streaming content.
According to the infographic linked to above, certain areas of interest are especially popular with millennials, including:
As well as having profiles on popular social media accounts, blogs can also use those platforms to showcase their social responsibility and eco-consciousness. Both of which are priorities for millennial audiences.
Network using LinkedIn
When trying trying to rise on any field through promoting your blog, you may not have considered using LinkedIn for professional advancement. However, this is a useful addition to your strategy.
If your blog has yet to gain a lot of attention, it will be worth guest posting on more popular sites. LinkedIn can help you form useful connections for this purpose.
Write a shortlist of blogs you’d like to guest post for – such as in your niche but with a bigger audience – and use LinkedIn to contact their owners or content managers directly. Include your byline and a link to your website at the end of your guest post. This will broaden your reach and get you more traffic.
Another option is to participate in forums, where you can meet other professionals. However, look further than the usual a blog-focused forum, where you are unlikely to sufficiently increase your readership.
Instead, join a niche-specific forum to connect with people who may find value from your blog. Additionally, forums can give you ideas for blog posts. Pay attention to the questions people ask over and over, then write posts that fill in these knowledge gaps.
Share portions of blog posts without links
Every time a new blog post is published, bloggers will share the title and link on social media, along with an excerpt. This allows your audience to find and read the full blog post.
However, a lesser-known (yet still effective) method is to post those excerpts without a link. Audiences get sick of never-ending calls-to-action on social media, as it feels like brands and blogs always want something from them.
Post a clever, interesting or thought-provoking portion of your article. This enables you to engage with your audience and give them a taste of your voice without asking for something in return.
This is an especially useful social media strategy if you want to share a blog post you’ve linked to a lot in the past. Instead of posting yet another link, you can share several snippets of it so your audience eventually gets the message.
Professional advancement results
As you continue to use social media to promote your blog and connect with readers, it becomes increasingly exciting when you see it working. However, avoid marketing and networking turning into a full-time job. You have to make sure you’re striking a balance between marketing and creating, and also between working and living.
If you find yourself constantly distracted by social media, like checking Facebook Messenger or Instagram comments while driving, pull back a bit. You’ll do your best work when you give yourself the time and space to take a break. You’ll then have the energy to connect with others in a way that’s inspiring to everyone involved.
What other tips do you have to gain professional advancement through social media? We would love to know your thoughts in the comments below.
About the author
Frankie Wallace regularly contributes to a wide variety of blogs and enjoys writing about health tips and politics. Wallace currently resides in Boise, Idaho and is a recent graduate from the University of Montana.