A guest post by Kathrin Garner.
When you are blogging, there is one thing you must be aware of – you need to write for your readers.
This means curating content which your readers will love to read and share with their friends. Writing about interesting topics which are palatable for readers coming from all backgrounds.
Always remember, you can only become popular among the readers or reach more people if you write good content.
Once you’ve finished writing, you should move onto marketing and branding. When it comes down to marketing, whether or not you promote on Facebook, it still sits on the throne with 2.41 billion monthly active users.
However, Facebook is not an easy platform to gain popularity. Most of the social media marketing experts agreed Facebook is the hardest platform to create a massive following.
Facebook is too organic – it’s impossible to hack your way through everything. (Yes, I am also talking about Instagram and Pinterest!)
Also people will just skip past your posts if they sense that you are trying to sell anything to them. Stats suggest that about 57% people unfollow a brand if they see too many promotions!
So, what’s the way out? Can’t we promote our blogs on Facebook without raising flags? That’s what we will look at today – figuring out the proper way to promote on Facebook.
How to use the power to promote on Facebook?
This prevents your promotional posts from being penalised by the Facebook authority. Yes, you’ve read it right! Facebook can penalise your promotional posts if they sense that you are being too salesy with your posts.
Maybe they want to separate the usual posts from the promotional posts, or maybe they want to meet the businessman like another business.
Their tools will help you to pinpoint everything – your target audiences age, demography, taste, choices, EVERYTHING! However, you should educate yourself with ad metrics first.
Here’s the step-by-step guideline to set up the marketing campaign –
Step 1: Fix your marketing goals
First of all, ask yourself what do you want to achieve when you promote on Facebook. Your campaign strategies will change vastly depending on your goals and objectives.
At this stage, Facebook will ask you to choose from the 11 marketing objectives from their choice catalogue. For example, if you have a new business and want to reach out to your target audience, you should focus on brand awareness.
On the other hand, if you have a well-established business and increase the sales, you can focus on conversions or catalogue sales. The choice is up to you.
Step 2: Setting up the campaign
Next, you will give your campaign a name and set up the Ads account. It’s fairly simple and straightforward.
You will probably want to run multiple number of campaigns to empower your marketing plans. So, setting up different campaigns to focus on different marketing aspects will give you more freedom and customisation.
Step 3: Finding the correct audience
Facebook will now ask you set your target audience. This is the most crucial stage of the whole marketing campaign.
Your target audience depends on your business model and your products or services. For example, if you have a T-shirt business, you should target young adults with an age group of 18-30-year-olds.
Step 4: Placing your ads on correct devices
Not all platforms get the same kind of exposure. For example, the mobile platform gives Facebook 94% of revenue compared to 6% of revenue coming from a desktop platform.
Therefore make sure you place ads on the most suitable platform for your target audience.
Step 5: Budgeting and scheduling
Finally set your budgets for your Facebook promotions. Base the results on the amount of money you want spend. You can set daily, weekly, and even an overall budget which fits your marketing campaign.
Also, set your schedules for posts to make everything well-organised and fit together.
Tips to promote on Facebook without getting bans and being salesy
Remember you can overdo your promotional practices on regular posts on Facebook. If you don’t want to face bans while promoting your contents and blogs on Facebook, just follow these tricks:
Socialise, just like another user
The best way to market anything is by not actively marketing it. Rather than being too professional and mechanical with your posts, you should behave like another user.
Show your followers that you are also another human, just like them. Socialise with them. Talk about news and events happening in the world.
For example, if you are a sports brand who sales jerseys, you can post about great sporting rivalries.
Ask your audience to speak
Everyone feels valued when you give them a platform to speak. Create a group and ask your audience to post. Make sure you moderate the posts, but you should give your audience free rein to speak.
You can also ask your followers to post comments on their Facebook posts. Encourage your audience to interact, this will result in more popularity and trust from your audience.
Don’t sell directly
Even if you have an eCommerce website where you sell different things, you still shouldn’t use Facebook to directly sell your products. It should be used to increase traffic to your website only.
Keep your fans and followers updated
You should use Facebook to provide a daily update of your activities regarding what’s happening within your business.
People love following social personas. So create interesting contents which they can follow about you and your fascinating stories.
About the author
Kathrin Garner is an enthusiastic journalist and writes article on social issues. As an activist, she takes part in FV KASA program, which is a discussion platform on the relevant cannabis topics. So, if you want to know the best how to detox your body and hair follicle detox in a short time, feel free to contact her. Also, she is a volunteer at Marijuana Detox. She searches for current issues, and writes about it to a wide range of readers.