Risk free promotion for your blog
This is a guest post by Jennifer Pauli.
Blogging is something more than just publishing new content on the regular basis.
It is all about having a risk free promotion strategy, otherwise even the most interesting and informative posts won’t reach your audience. If you want your website to succeed, then risk free promotion is a must, not just an option.
Blogs enable you to communicate with existing readers and attract new followers (who are most likely to convert into clients). Publishing a new post isn’t enough: Facebook and Twitter cannot make it popular without your participation. If you are a well-known brand with already a large audience, people will always click on your posts. However, this doesn’t work with small sites and blogs. You have the responsibility to cultivate risk free promotion of your content.
Let’s talk about some efficient ways to make your blog more popular.
Customisation is everything
Automated publishing of your posts on social networks like Twitter and Facebook is not a good idea. This needs to be done manually. This includes reading the comments and communicating with your audience in your own individual way.
Manual promotion means really thinking about how you introduce your posts on social media. This means adapting the introductory style for each site, which headline would draw attention and what kind of reader are you trying to attract.
Scheduling tools for posting have their place, but writing the titles and descriptions yourself is more likely to guarantee your readers to react by clicking, reading and sharing.
Have a business page
If you prefer to promote what you do on your personal Facebook page, then you should think about creating a separate one for your business.
This increases the efficiency of sharing your message with your fans and clients. The more active subscribers you gain, the more traffic you will have on your Facebook page. Facebook algorithms prefer popularity, which is generated from lots of commenting and sharing.
Share the post yourself
Personal accounts allow you to share important posts from your business page with your friends. Post it on your business page and then like and share it onto your personal one.
However, don’t limit yourself to Facebook. Risk free promotion tactics means having both business and personal pages on other networking sites. However, you shouldn’t try to be everywhere: two or three networks will be more than enough. You won’t have enough time to promote it properly, and your target audience won’t use them all.
Focus on where your potential and existing client are. And test to find out when they are online to get more publicity for your posts. Do a risk free promotion of your posts at different times of the day to see which periods are richer for likes and shares.
Attract attention with eye-catching descriptions
Social media posts have better results from unusual and eye-catching descriptions. This should be written to attract attention and motivate users to click on them. This includes a great title and a creative description.
Try to avoid clichés and phrases that everybody else uses. At the same time, make sure to avoid too long and overcomplicated sentences. Focus on being to the point and original at the same time.
Tell you email subscribers about updates
Many web resources and services offer their readers a subscription for news and promotions, but they never actually send anything.
If you don’t have enough time to compose posts for both your social network pages and subscription news, you can email the posts you make for Facebook to your subscribers.
Web and mobile notifications
If you have set up a mobile application for your site, your users will receive a message every time you post something. This is an excellent way to promote your service and notify your users about your updates.
If you don’t have an app yet, the alternative would be a RSS special service that sends notifications to your subscribers.
What to avoid for risk free promotion
Here are some steps you should avoid if you don’t want penalties and bans from Google or social networks:
Repurposing social network posts as guest posts
Guest posting can successfully build links if done correctly. However, rewriting the same post already published on Facebook to publish other websites is not a smart way to build links.
Linking to your posts in your comments
This is considered spamming. Comments that include links instead of useful information are not appreciated, and tend to get ignored or deleted.
Also links in comments are usually no-follow, so you won’t achieve anything for actions like that. It’s not worth your time and effort.
Undertaking link exchanges with other authors
It’s acceptable to write a new post and send the link to a blogger to let them know that you have posted something. However, it’s pointless joining a blogging community where all people do is exchange links.
Reposting links elsewhere on Facebook
As already indicated, this is considered spamming. If you visit someone’s page and leave a link for promotion purpose in the comments, Facebook can delete it and ban you.
Promoting your blog via information portals
There are sites that gather feeds from various resources to create a single information portal. This can work for your website, but you shouldn’t use them for blog posts.
Why? Google considers these portals as trustful and therefore indexes these faster than your blog. When users do a Google search using the keywords in your post, they will be directed to the information portals instead of your blog.
Ready for risk free promotion?
As you can see, risk free promotion is not something that comes intuitively. This could be a time-consuming process, especially when using ineffective methods that are simply wrong.
Hopefully the recommendations posted above will help you use your time more efficiently and expand your audience.
About the author:
Jennifer Pauli graduated from Corvinus School of Management and finished the faculty of Journalism at Corvinus University of Budapest. Currently, she is an editor, business writer, and copywriter, working with EssaySpirit.com and other well-known companies, blogs, and personalities. Follow her on Twitter, G+ and read her personal blog.