SEO blogging tips: writing search engine friendly blog posts
A guest post by Morris Edwards.
Writing a blog isn’t easy. It demands a high level of skill, creativity and knowledge, especially if you want to keep your readers engaged.
Recently, with almost everything having been digitised, the importance of blogging has increased hugely. Blogs have to be optimised for both the search engines as well as readers.
This sort of treatment means blog posts now have to become search engine friendly. Many aspects contribute towards making a website or blog search engine optimised.
This post will showcase a few handy SEO blogging tips that will enable you to write search engine friendly blog posts.
First design the structure of your post
Before you begin writing, it’s important to have a clear structure for your post, as this will make it easier to write.
Draft your post by dividing it into areas that contain value for your readers. There is no point writing search engine friendly blog posts if what you write isn’t worthy of your readers.
A clear structure of your post means you can research into suitable material and resources. All this is necessary to support the content and make it more valuable to read.
Break up your search engine friendly blog posts
Subheadings help to break up your content, making it more suitable for skim readers. This is done through title tags, such as H1, H2, H3 and H4. The post’s title uses the H1 tag, while the other tags are reserved for lesser subheadings.
Remember to add your target keyword in your title tags at least once. However it’s wise not to over-optimise your blog by using too many keywords. Instead, you can use LSI (Latent Semantic Indexing) keywords.
These are keywords that are semantically related to your primary keyword. This means the search engines are able to interpret the meaning of a word or sentence without it being the actual keyword. As long as you use words that are close in meaning, they are also deemed to be search engine friendly.
Remember your meta title and descriptions
There are two kinds of titles in search engine friendly blog posts. The first is the one your readers read, and the second one is specially written for the search engines. This is called the meta title.
The meta title and its accompanying description play a crucial role in making your blog rank higher in the search results.
The meta description is the small description that appears below the post’s title in a search result. This needs to be meaningful, include the target keyword and be no longer than 160 characters.
Doing keyword research is necessary
Keyword research is really important for search engine friendly blog posts.
There are numerous free, as well as paid, tools that will help you find the most appropriate keyword or key-phrase which is relevant to your blog post’s subject.
This keyword also needs to be popular with search requests, but not popular enough to be used in many other blog posts, thus having a lower competition.
Tools like Google Adwords Keywords are great for finding keywords that relate to your post. It even shows which keywords and phrases are being targeted by your competitors, which bring in traffic to their websites.
Increase your impact by adding internal links
Each new blog post should be associated with other published posts that are relevant to the subject.
You do this by linking internally to them. This has a positive impact on the SEO score of your blog and helps the spiders to crawl all the related posts on your website.
However, to maintain the search engine friendly element of your post, make sure your internal link it totally relevant to what you have written about. Anything else will not contribute towards your SEO.
Utilise different social media platforms
Social media can really help widen the reach of your search engine friendly blog posts.
These networking sites enable you to connect with existing as well as potential readers. Promoting your blog content on these platforms means you will be able to receive more web exposure.
Some free programs such as Hootsuite make it easy to post links from your latest blog posts on the different social media sites with only a few clicks.
Now you can write search engine friendly blog posts
All the tips mentioned in this post will help you to optimise what you write to create search engine friendly blog posts. They are quite easy to work with and will can have a great impact on making your blog posts rank higher in the search engines.
This will result in increased web traffic to your website or blog, which will subsequently lead to higher conversion rates.
If you found this post useful, then why not share your valuable feedback in the comments section below. We would love to hear from you.
About the author:
Morris Edwards works as a writer for Awebstar, an SEO Agency offering cost effective seo service in Singapore. He is a web addict and spends too much time in front of the computer. When he actually manages to get away for more than 10 minutes, he is usually reading books, traveling or shooting photos.