A guest post by Clayton Turner.
Search engine optimisation (SEO) is a method of improving the search engine ranking factors for a website. This is an important part of running a website and a business in the modern world.
SEO is a big subject that can take a whole lifetime to learn. It’s methods also change every year whenever search engine algorithms are updated. In today’s busy world, knowing only the main points is enough. This is why it’s important to focus only on the most important search engine ranking factors for SEO. These concepts can help get your website up and running in no time.
Write unique content
Every year search engine algorithms become less concerned about keywords. They now focused more on unique content. And there are new search engines that look solely for rare content. Therefore you need to create unique, quality content to improve your search engine ranking.
Here’s a word of warning: avoid plagiarising. Plagiarised content is noticeably fake, which means it doesn’t resonate with those who read it. It comes across as robotic because it probably doesn’t fit within the scenario it is placed. People will not only lose interest, they will end up hating you and what you’ve written once they find out you copied it.
To ensure the originality of your content, write about your own experiences. It is best to base what you write about on what happens to you offline, because this will be more believable.
Are you mobile ready?
Search engines are now programmed to index the mobile versions of websites over their desktop counterparts. Optimising your website for mobile by using a good responsive theme will help your website get indexed faster as one of the search engine ranking factors.
Also, ensure the information of your website for mobile is complete and accurate. Launching an incomplete mobile version of your website can confuse information about your website and company in the search results. Launch a good responsive version of your website to harness the power of the mobile community and to improve the search engine ranking factors of your website.
Correct keyword usage
Even though search engine algorithms are less focused on keywords, you still need to use them correctly. A good SEO strategy needs to include good keywords in your website’s content.
Use keywords that belong to your niche, are unique and are which your customers would search for. Search engine spiders feed solely on words, so take advantage of this by using the kind of keywords these bots can easily find.
Avoid overusing keywords, though, as it will confuse the spiders and might result in a penalty. For best results, use an SEO service.
Better get some backlinks
Unlike keywords and the desktop versions of websites, backlinks can still improve your search engine ranking factors. Link building involves the creation and promotion of unique and relevant content. You can also earn backlinks from other websites that post a link back to your website, especially if it comes from a relevant source.
Another warning: make sure your link’s URL is found only in legit websites, as search engines are now programmed to ignore links that come from websites with a bad reputation.
Avoid being penalised for your search engine ranking factors
Plagiarising, spamming and other malicious behaviour on the web can get you penalised by the search engines. They can lower the search ranking of your website, or even make search engines reject your website altogether. Thus resulting in your website ending up on banned and blocked lists.
It takes a lot more work to remove a bad reputation than to create it. So think again before you decide to do any of this kind of activity to get ahead of everyone else. Focus on making your website as friendly as possible for your viewers and readers to use.
Remember to optimise your images
Adding images to your website may make your website more attractive, but they have no effect on the search engines. Nor do they make any difference for your search engine ranking factors either.
Search engines cannot see your images. To make your images visible, you need to place text behind them in the form of alt tags. Also, give your images names and titles that include keywords to make them more searchable.
This also affects users with low bandwidth. Some areas in the world with low bandwidth disallow users to view images, so they can only read information about the images. Similarly alt tags behind images allow partially sighted viewers to understand your website better, as the computer will read these out to them.
So how are your website’s search engine ranking factors?
Let us know in the comments box if you have implemented any of the above and what effect it has had on your website. I’m sure we could all benefit from you sharing your knowledge and experiences with your search engine ranking factors.
About the author
Having been in Internet Marketing and IT since 1995, Clayton Turner has successfully driven millions of dollars worth of web traffic, sales and conversions to many organisations over the years. Inbound Marketing, Converting Web Traffic to Customers and Reputation Management Expert.
Clayton is a Member of several of the most successful Internet Marketing Mastermind Groups in the world. Also an active partner in many other companies and ventures around the globe.
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