Secrets Of A Killer Blog Post: References [Infographic]

This is a guest post by Alyson Duncan.

We all know that having quality content is important, but it can be difficult to create a killer blog post each and every time. Creating engaging content which is also informative and valuable to your audience is no easy task, even if you consider yourself an expert in your niche! What you really need to make your blog posts stand out above the rest is credibility.

So how do we get credibility in our niche? It starts with creating great content, but this alone is not enough. In order to back up your posts you need to include references. This is especially important when using facts and statistics. Anyone is able to just spout off a figure that they have plucked from thin air, but when you have a reliable source (such as industry research) to back it up you will become much more credible.

It is important to create unique content for your site, but that does not mean that you cannot bring in some outside material in the form of statistics, infographics and quotes from industry experts. You simply need to take care that you have included appropriate references. It is also important that you choose reliable sources so that you do not end up passing on incorrect information.

Including really great references in your blog posts can get a little confusing at first, but thankfully, thanks to a new infographic titled ‘Secrets of A Killer Blog Post: References’ you can brush up on all of the necessary skills from researching supporting content through to properly citing your sources. Check it out below:

Secrets of a killer blog post: references

Infographic Sourced from WhoIsHostingThis.com

Alyson Duncan writes for a number of publications on and offline on a variety of topics. Her speciality lies in social media and content marketing.

And a bit more added by Alice:

Curation helps create a killer blog post

Curation marketing is one of the buzz words for 2014. There is no reason why you should not do extensive research to find new material for your latest killer blog post, especially if you want to back up your ideas or theories with evidence and statistics. In fact this will give you as a writer more credibility if you can show you’ve bothered to find out a bit more about the subject you’re writing about.

Curation is perfect for creating infographics, like the one above. I’m currently researching about how the ideal length of a killer blog post has changed in the light of new search engine optimisation tactics and strategies, which I will post as a guest blog first before adapting it later for my own, maybe as an infographic because they are more fun and easily digestible!

The internet is a vast wealth of knowledge, use it. But be aware that it’s a bit like a jumble sale, you need to wade through the junk and rubbish in order to find the Chanel cocktail dress or Armani suit nestling amongst the rags. It is an art to be able to skim through stuff in order to find appropriate quality information, and to not be distracted by false positives who are there to deceive you. Once gathered, use this new-found knowledge to your advantage by creating your own designer communication!

So don’t forget about curation and research in order to gather more than just enough information to write a killer blog post, but also credibility and reputation. A good writer should be able to use this material to boost their writing, enhance it to a higher level, increase the interest factor and ultimately gain a larger following, who hopefully will be clamouring at the bit to leave a comment or socially share it amongst their friends and associates!

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  • Tim Hughes says:

    Some great counsel in here, pretty definitive. For me a well researched document with (current) data really transforms the piece into Thought Leadership. Thanks for sharing.

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