5 great tips to increase traffic with relevant and sharable content
A guest post by Sophia Smith.
The online content-making machine is growing every day, because the modern digital world thrives on a constant influx of fresh written content.
So, if you want your website to stay relevant and to avoid losing traffic in the competitive online world, then you have to publish truly relevant and sharable content on a regular basis.
Couple this with smart branding and brand consistency in all of your blogs and online communication across numerous platforms, and you have yourself a recipe for long-term blogging success.
But you have to make a strong battle plan first. Your goal should be to keep traffic coming to your site by becoming a true storyteller. Weave your brand’s essence into the narrative and optimise your content for the search engines.
Let’s break this down to help you create inspirational and optimised content to bring people to your site.
Write content with SEO in mind
Before we start to get creative, let’s address a common problem writers primarily face – search engine optimisation.
Even if you’re not a digital marketer, this mean you can’t ignore SEO, hoping it will stop being relevant for blogging success, because it won’t. If you want to elevate your standing in SERPs and make your blog (and your business as a whole) more visible via organic search, you have to optimise your content.
Find out what people are searching for, and base your content topics around these most frequent searches. Once you’ve got your general and niche keywords, you can start optimising your articles.
Focus heavily on making catchy headlines
Even amazing writers and an avid storytellers need truly eye-catching headlines. This is because people really do choose their reading material based on an appealing headline or even the supporting visuals. So the writer in you also has to learn how to sell every article through amazing headlines.
Choose a topic which is relevant to your audience. Something which sparks their interest. Then wrap up this topic in a catchy headline. Add an emotional adjective such as ‘essential’ and a rational incentive such as ‘ideas’, ‘ways’ or ‘tips’.
Then weave your chosen keyword into the headline with a strong value promise. This makes any boring topic fun and engaging, and will incentivise people to click on your article.
Stay ahead of the game with sharable content
If you want to make your content truly relevant and therefore shareable, you have to stay on top of the latest industry trends. Leverage digital marketing predictions to write content your audience won’t know they want or need. This is called predictive content creation, capitalising on topics and trends which will become relevant in the future.
However, your unique advantage means you’ve already analysed these trends and have produced content which provide solutions to these futuristic problems. This kind of shareable content will benefit your blog, elevate your brand’s authority and drive more traffic to your site.
Success depends on researching the predictions for your industry and niche, and write relevant content before your competitors do.
Become a storyteller
Your readers might need concrete information, but they didn’t come to your blog to read a study. They came to extract valuable information from engaging and compelling narratives.
If you’re not a storyteller, you should either learn to become one, or outsource this task to someone else. But the most important thing is to make the story your priority and that it becomes sharable content.
The reader is supposed to stay interested, and they are supposed to laugh. At times they should be concerned, and sometimes they should be shocked at what they’ve read. This is in order to maintain engagement with the content and your brand on a deeper level.
When you build a story around the data you’re trying to convey, people will not only start to share your content, but they will also have a reason to come back to your site for more.
Weave the brand into the narrative
Never forget the importance of brand consistency in every piece of content you create. It’s imperative you weave your brand’s identity, values, tone of voice and visuals into the content. This is in order to establish a deep emotional connection with the reader, and make your brand more memorable.
After a while, people will start to recognise your brand without even looking at the link or the logo. They will build a trusting bond with you, and ultimately will boost traffic to your site through advocacy and the power of word-of-mouth marketing.
Do you understand the power of sharable content?
Blogging is an art-form as much as it is a technical skillset. It even requires you to learn a few more digital marketing tactics such as SEO in order to unlock the true potential of your content. Once you’ve mastered these tips, you should have no problem writing relevant and engaging blog posts and other sharable content which will drive people to your site.
About the author
Sophia Smith is a content creator, an eco-lifestyle lover, a graphic designer and a DIY enthusiast. She is also very passionate about yoga and mindful living. Sophia writes mostly about lifestyle-related topics in her blogs and articles. She has contributed to a number of publications including Cause Artist, Legal Leader, Best Company, Bon Vita Style, Sivana Spirit, and Carousel. You can find out more about her writing by following her on https://twitter.com/sophia_bri.