A guest post by Brooke Fawkner.
You want to get your blog and its content in front of fresh eyes?
Your promotional efforts may part of the way, but you’ll need more. You’ll need people to actually read your content and so that they talk about it and share it with others.
So, how can you make something that is largely out of your control happen? By increasing your odds and getting your audience doing the promotional work for you. And at the same time reaching new audiences, talking to new people, and driving traffic to your blog.
Take a look at some tips to get people sharing content and driving traffic to your blog.
Sharing content in social media
Unless you’ve been living under a rock for the past decade, you understand the power social media holds when it comes to promoting your content and blog.
There are billions of people with social media accounts, who break down into loads of social media channels, all who supply people with news, entertainment and almost any content you can write.
At the same time people can share, like and comment on each other content, constantly distributing stories and post they find interesting. In other words, social media is the perfect way for sharing content to the right audience.
Get readers to promote for you
Social media also allows you to gain insight into how your content and blog are going as well. Social listening will reveal who is talking about you and your blog. You can use this to analyse which direction your content should go next.
Find out what works or not through how your followers like and share on social media. Appropriately written content will gain reader interest and prompt them to share it with their friends and followers.
Networking with fellow bloggers via social media is good because they are the influencers of their own audience. If you can get another blogger sharing content with their readership, you’ll gain new readers and visitors.
Optimise for the search engines
Imagine a potential new reader was tagged, alerting them to one of your posts. The reader is doesn’t quite remember your name yet, but they remember the headline and subject. However, they can’t find it because the notification was buried deep within social media.
The next step would be to search for it on Google, right? Optimising your blog for the search engines enables new readers to find you. SEO-ed content makes your blog come up for the right search criteria — therefore increasing traffic to your blog. So it’s important to send all the right signals to Google to get a higher ranking, including using a responsive design for mobile devices.
Think of SEO as a way for Google promoting you and sharing content above others in the search engine results, because it is better optimised for user experience and relevancy.
Sharing content via linking
Page One Power advises: “Links are vital to increasing traffic online. A website without links isn’t going to get any traffic — from search or from other websites.”
You need to build links correctly, otherwise it’s the difference between getting your website penalised by Google, or significantly increasing traffic to your blog. When you link to relevant content to support a claim in your writing, everyone who clicks on that related link will drive traffic to the resource’s site.
Reverse logic therefore suggests if your writing gets used to support someone else’s claim, it will drive traffic to your blog when someone links to it from theirs.
Ranking higher in Google search will also drive traffic to your blog, creating new viewers, readers, and sharers — this sharing content practice will result in a larger reach for your audience on a much wider basis.
There you have it; four effective ways of sharing content to a larger readership which isn’t necessarily under your own volition.
Creating dynamic content will not only get people sharing content for you, but it’s the first step towards SEO content. In other words, it will “promote” it by presenting your blog over others.
Subsequently, when potential readers search for terms that coincide with your content, your blog will pop up first. Keep these tips in mind when writing your next blog post.
About the author
Brooke Faulkner is your typical internet nerd. She loves all things technical and is an avid consumer of science podcasts (eh hem, radiolab anyone?). When she’s not writing, she can usually be found chasing her boys around the house with the vacuum. Follow her on Twitter.