Think of your blog as another platform to advertise from. Call it promoting yourself, your product and your company. But you could write endless posts providing valuable insights and top tips about your business, and even though they would be interesting reading, they are missing a vital element.
Don’t forget to post with a purpose. Is there a motive for your blogging? As well as providing something of value, guide your readers to your website, especially specific pages of your website that relate to the subject of your posts, where they can find more information.
Blogging without a focus will not make money. Structure your posts into a series, culminating into a purpose, promotion, event or special deal. Get your readers to do something in return for all this wonderful information you’ve given them!
Just like advertising, take advantage of your post’s purpose and include a call to action. Make it incentive-laden and time-dependent, with clear links or buttons to enable your readers to sign up for more information or see where to pay.
Guide your readers to specific landing pages, or squeeze pages, on your website, which must be relevant to your blog posts. There you can convert your customers into achieving a sale or signing up to an event. You could also provide special codes to particular readers to gain access to protected squeeze pages in exchange for their email addresses, and then use these permission based details to send focused communications for specific projects culminating in a sale.
Use the advantages of a blog to write varied posts with alternative persuasive text in order to attract different audiences to your squeeze pages, so you can increase your customer base. And the practicality of RSS will feed these posts to various social networking sites, giving you access to different kinds of customers.
Ask your friends through social networking either to respond favourably, recommend, forward on or retweet your promotion to increase your exposure. Test and measure to find out which posts work on specific target markets, so you can improve your next marketing campaign.
Remember marketing works with multiple messages driven home over a period of time. Communicate your expertise to a wider audience to achieve recognition, as it takes anything from 7-21 times to get results. Hence why it’s good to blog frequently in order to promote your business in as many different ways as possible.
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