A guest post by Rachel McPherson.
If you want to attract more visitors to your site, you need to be able to manage your social media presence.
The more people you can get to share your content, the more traffic you can attract to your blog. Even if you create a valuable piece of content that your readers really want to read, it won’t achieve any positive results unless you find the way to increase its awareness.
How to increase your social media presence
Looking for an all-in-one solution how to manage your social media presence? You need to create the right strategy and choose the right set of tools.
Due to the ever-increasing demand in today’s market, there is a wide variety of tools you can use. However, not all of them will work for your business. For example, some tools may help you with scheduling, but they cannot help you manage network engagement.
This post rounds up a few simple tools that should help manage your social media presence with ease and engage existing and new audience to your site.
1. Google Analytics
You will need to understand your audience if you want to increase traffic to your blog through a social media presence.
Google analytics is one of the most popular web analytics services used by thousands of companies worldwide. It allows you to measure your advertising ROI and track social networking sites and applications.
You will be able to discover where your visitors live, and how many visitors have converted into customers or leads. It will show you the content your visitors like the most and the way you can improve your website’s speed.
It gathers vast amount of data and helps you understand the core of what’s successful or not. Google Analytics has a list of great features, and it is free and easy to set up.
ActiveCollab is a powerful but simple project management tool that helps your team stay organised and deliver positive results within desired timelines.
You can easily organise your tasks by creating an editorial calendar. And tracking time you spend on each phase of the project development is also useful.
Your team will be to keep up the communication flow by commenting directly on the task. It also allows uploading necessary documents and files and enables discussion on any burning issues.
Everything is stored in one centralized place so you don’t have to worry about misplacing your files. Check your details with project management tools comparison to find all the additional information you need.
To avoid spending many hours recreating the same task over and over again, use recurring tasks to become more time-efficient in the long run.
BuzzSumo is an excellent tool that every social media expert must have in their toolkit.
It allows you to easily track how your content is performing and track what is most shared on social media platforms. You can also research your competitor’s content and provide a detailed analysis.
You will be notified about keywords, brand names and authors to help you gain an insight into what you should be working on to get better results.
Buffer is a streamlined social media manager that will help you drive meaningful engagement within your social media presence.
You can quickly and easily schedule posts and Buffer will publish them automatically. Manage all your media accounts in one place and save time from logging into multiple social accounts.
Overall, Buffer enables you to create your social media presence, raise awareness and build your own influence. Buffer has a suite of products for publishing, engagement, collaboration and analytics, which help teams work more efficiently and effectively.
Sprout Social is a full-service social media suite of tools that enhances your social media presence through engagement, publishing, analytics, listening and reporting solutions.
You can significantly progress in social communication through SproutSocial. It allows you to join and monitor social conversations to build successful relationships with your clients by instantly responding to any questions or requirements.
And it will help you improve your customer’s return on social media and build your overall business in a better way.
Have you improved your social media presence?
Let us know in the comments below if you use any of the social media tools stated above, and how it has improved your blog’s traffic and readership.
About the author
Rachel is currently working as the vice president of communications at ActiveCollab. After finishing her master’s degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.
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