A guest post by Hermit Chawla.
When we think about how to dress up our social channels in the absence of a social media style guide, it might feel like searching through the closet in the hopes of finding something that works. Is this content too edgy for you? Will it provide our brand with a more professional appearance? Does it convey our vision?
This is where your social style guide can transform into your new fashionable best friend. Here are some social media style guide tips that you can include for your business.
This will surely help you develop an excellent guide for your brand. Whether you have numerous individuals writing your social updates or you just want a reference to help keep yourself consistent! So let’s jump into the tips.
Keep in mind your brand voice is also your style guide voice
The most effective strategy to communicate your brand voice is to keep it consistent throughout all of your activities. A style guide is not a how-to guide. Your style guide should be conversational and short, just like the social space.
Mention that in your social guide if you’re okay with posting poor jokes. Say so if you stick to the facts and keep it serious!
A style guide does not have to be lengthy and detailed. You want it to be a rapid reference so that whether you’re sitting down to fill your social queue or reacting in real-time to an emerging incident, you know exactly what to write – and how to write it.
Fill in the blanks using real-world examples
A style guide is a dynamic, ever-changing document. Your personality is your brand, and your brand is your personality. You grow and change. Your brand develops over time.
Social media evolves, and your social media style guide should too. That’s one of the nicest aspects of social media: when you have an idea, you can put it out there right away and start dialogues with your followers to see how it goes.
Documenting your finest articles in your social style guide provides a straightforward blueprint for what works. And these examples can be replaced as you learn more about your audience.
Why explain how to make a blog article when you can show it? If your brand is new to social media, you might include photographs of posts from other brands you admire. Ones with a tone similar to what you envision for your own.
It might also be good to collect examples of social media mishaps. We don’t mean your own social media, but a social media failure might show you where you never, ever want to go!
Set the stage
You need to figure out that where you will be posting your content. What about Facebook, Twitter, Instagram, LinkedIn, and Medium? All of the aforementioned? Explain any changes in platform length, substance, and voice, and provide an example or two for each. It’s also a good area to discuss things like:
- How and when do you use CTAs?
- Do you employ jargon and brand-specific terminology?
- Do you utilise emoji in your social media posts? (Many brands do.)
- A four-letter word here and there or squeaky clean?
- What is an excessive number of hashtags?
If your company frequently comments on and distributes news stories, consider how you want to treat politics or contentious issues. Do you avoid contentious matters or go right in? Consider the scenarios in which someone would ask, “Is it alright for me? to Tweet this” and include the answers in your guide!
Establish the engagement criteria and the aesthetics of your profile
Having rules of engagement in place can be extremely beneficial while interacting on social media. You want to strike a balance between personally thanking your fans and customers and becoming overly personal.
Some brands are more informal and pleasant with their customers, while others are more traditional. What best represents your brand and the image you wish to project?
Then there are the trolls. What are we going to do about these social schoolyard bullies? Choosing whether to block, delete, ignore, or engage ahead of time can save you a lot of stress.
It can be difficult to walk away from a harsh statement in the heat of the moment, but if you’ve decided what to do ahead of time, it becomes much simpler to stick to what works best for you!
In terms of aesthetics, do you have a preferred appearance for your social media profiles? Then include specifics in your guide. Make it clear how you want your brand profiles to look, from photo filters to colour palette and font.
Maintain a tastefully evergreen social media style guide
With a social style guide, you can reduce the likelihood of making a social faux pas, maintain a consistent brand voice, and make rapid judgments on whether to post.
A social style guide is also useful for evergreen material. Even if adding to your social queue is something you do every week, you may use a style guide to keep on the message. For more professional learnings you can even hire experts in this field from the best social media design company.
About the author
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Website Designing Company, Lifestyle Design, Branding Firm, Exhibition design etc.