You’ve captured your readers, tick. You’ve retained them via your introduction, tick. Your images are attractive, and you know why you are writing your post, tick.
Now we come to the main crux of your post: the content. But this isn’t just any old content, it needs to be suitable content!
It’s all very well magically succeeding in getting readers onto your blog to read what you write, they have to be entertained, educated and expressively told the information you want to relay to them.
For many bloggers, they totally rely on the content of their post to make an impression. So here’s an Infographic that will give you some pointers to think about:
And here’s some code you could paste into your own posts (via the text mode) if you want to share this Infographic with your readers.
Quality over quantity
Many people will tell you you need to write a lot of content in your blog if you want to get noticed. Actually that isn’t true, what you need to do is to write a lot of suitable content that is of high quality, full of value and a joy to read.
The trouble with blogging every day is that you may run out of ideas, or not have enough time to do justice to your subject, or even burn out after a few weeks. It’s really hard to keep writing at that rate. What your readers really want is something decent to read on a blog that is regularly updated.
And posting consistently at regular times will have a positive effect for three reasons. It is much easier to schedule once or twice a week at specific times. Your readers will soon realise there will be a new post to read on predetermined days. And the search engine spiders will learn to lie in wait for the scheduled time you usually publish, knowing there will be something new to crawl.
Write for your readers
Your blog will not thrive without readers. In fact it may even cease to exist without them, as a lack of response will make it shrivel up and die. There is nothing more despondent than an unloved blog, both by readers and author.
So, make sure that what you write is what you readers want to read. Do some research into your readers’ preferences, desires, troubles and problems. What are the gaps in their knowledge, and can you fill them? Can you stimulate the same enthusiasm in your readers that you have for your particular subject?
Whenever you write in your blog, you need to write for your readers. It’s not worth writing for yourself, unless you are a celebrity and everybody hangs on your every word. It is necessary to be mindful of what your readers want, expect and can cope with from your blog.
Be conversationally personable
It’s much easier to read a conversation than a piece of corporate writing. Imagine your suitable content being read out aloud – is it entertaining? Does it use the kind of words your readers would use in their conversations? Does it keep your attention from beginning to end?
Writing in a conversational style means you need to let go of all your inhibitions. You also need to forget what your English teacher taught you at school. Blogging is not like writing an essay (however, this doesn’t mean you neglect your spelling and grammar!).
It’s a bit like transcribing what you would say to your ideal reader. Imagine they are your best friend and you are talking to them in your kitchen surrounded by coffee and cake. You wouldn’t speak to them like a business report or an academic thesis. You would conversing with them, and it is in this style you should write your posts.
Let me tell you a story
Everybody loves a story, ever since we were tiny children. And if that story is about something we can relate to, it is instantly more enjoyable.
If you are a canny writer, you will use stories to win your readers around to liking you. It is this form of communicating that contributes towards winning the trust of your readers, and makes them want to return for more. Do you have any anecdotes up your sleeve that could help your subject become more approachable, believable, understandable?
One form of conversation is gossip. It instantly connects with that desire to know what others don’t. It is usually consists of relatable subjects that are easy to digest, and even relay to others later. Can you adapt your writing style to fit in with your readers’ preferences and slot into their way of thinking?
Make a difference
Humans are naturally self-centred and greedy. They prefer to receive rather than give. And they will gladly take something that will make them feel better, or improve their lives in some way.
So one method of attracting readers is to give them what they want. Or offer them a solution that will make a big difference to them, their lives and/or businesses. And if you satisfactorily succeed at this, their estimation of you will soar.
Whatever you provide for them in this suitable content really needs to be packed full of value. There’s no need to worry about revealing all that you know, it will never come to that. Just write enough to whet their appetites and make them come back for more.
Keep your promises
One method of writing awesome headlines is to offer fabulous solutions or the ultimate answer. This will certainly attract the attention of readers who desire these phenomenons, but is is extremely necessary to make sure you honour your promise.
This harks back to fulfilling the poignant purpose of your post. It’s not only a good idea to know your subject inside out, you must deliver what your readers expect or desire from your headline. Therefore make sure you are up to speed with the subject, or do the necessary research to make the post worth their while.
And this attitude should not stop with the headline or suitable content. Your call to action at the end of the post, of which your post’s journey is leading to, should also reflect the relevance of the extremely valuable information you have just shared with your readers.
Know your reader’s expectations
How much suitable content you need to write in your blog is a much debated subject in itself. This will, of course, depend upon your ideal reader, and what they expect. It’s not worth you writing a 2,500 word post if your reader is going to get bored or distracted before they get a third of the way through.
Know your reader. Understand how they tick, what are they capable of. And then deliver accordingly. If they are intellectual enough to cope with an action-packed, information stuffed to the gills, throughly interesting post, then give it to them.
And that is just it – the interest factor. This is enhanced by using a conversational style to reduce the complexity of your vocabulary. Think how you are going to maintain their attention throughout the post, and stop them from disappearing elsewhere.
Avoid overdoing things
Today we suffer from the short attention span. It is everywhere – social media comments in real-time, fast moving films full of action, an overall expectation of materialism to want and receive everything NOW!
So you need to make it easier for your readers to read your posts. You need to speed things up. And this is done by writing short sentences within short paragraphs.
Gone are the days of long-winded clauses and explanatory discussions. We haven’t got time for all that! Short, sharp and snappy is the order of the day. And this in turn creates lots of white space that aids the reader’s eye down the page and more easily to the next sentence.
Break it up!
In this time-poor world most readers have resorted to skim reading. This is necessary to wade through a sea of never ending content to find what you want, and not all of it will be suitable content either.
So again, make it easier for your readers. Adapt your post so that the most important elements can be found instantly. List valuable points with bullets, break up your paragraphs with subheads, add in explanatory images to help the reader to understand the subject better.
Once the reader has managed to get the gist of your post, they will then feel more disposed to either sit down and read it from the beginning, or at least bookmark it for later.
And remember the spiders
I suppose I should mention something about search engine optimisation. If you are keen on doing this sort of thing, remember to add in the necessary and relevant keywords into your suitable content within the prescribed amounts. It does help also to add in some links to other relevant posts to give everything a bit more boost.
I may come across as sounding unenthusiastic about including SEO when writing your suitable content. But what I want to say is optimising your post to keep the spiders happy isn’t the be-all-and-end-all. It is your readers you should be focusing on. Write for them first, and then worry about the keywords etc afterwards.
Clever and successful bloggers do it this this way round. They focus totally on how their blog is going to be read. If it is written exceptionally well, you will be satisfying the most important recipients of your blog and its raison d’être. Never neglect who or what your blog is for in favour of a load of algorithms – it really isn’t worth it in the end.
Now it’s your turn
As you already know, it will mean a great deal to me if you let me know what think about this post in the comment box below. And sharing it on social media will also be a good idea!