A guest post by Isabella Morgan.
The video-based social application TikTok has significant growth potential and engagement potential for brands. This platform lets users create short looping videos with music and special effects. It is growing rapidly, with more than one billion users.
Gen-Z utilises the platform to showcase their creativity and show their artistic side. Certain companies on TikTok use the platform to create brand recognition and reach younger viewers. They show their lighter side by presenting funny videos and contests to drive social media trends on other platforms.
What is TikTok marketing?
While TikTok may appear to be an unending stream of posts, its reach and video-driven content can provide many interesting marketing opportunities.
Marketers can make use of TikTok growth strategies in three areas:
1. Unique content
While users of TikTok appreciate original content, you don’t have to wait for the next trend to go viral. Most successful TikTok’s reproduce or recreate the current trend. Look into the app’s trends and how your brand can be part of the excitement.
2. TikTok influencer marketing
It’s best to use TikTok by engaging with the community of influencers. Their thorough knowledge of the platform can turn boring messages into engaging and fun videos. This kind of marketing is especially effective in obtaining new viewers and helping to increase brand awareness.
3. TikTok platform paid advertisements
TikTok advertisements are a new feature on the platform. Utilising their own platform for advertising, TikTok For Business, advertisers can display ads in feeds or create branded hashtags as well as video effects.
Although many of TikTok’s initial firms are large and well-known, smaller enterprises can easily see the reasons why companies of any size are signing up to the platform.
5 actionable tips for TikTok growth strategies to increase brand presence
It’s not easy to figure out where to start and how to increase your followers on TikTok. Avoid spending time and energy without seeing an increase in traffic. Here are five top tips to help brands begin with the right TikTok growth strategies:
1. Begin by defining your TikTok brand growth strategy
First define your audience, your brand’s strategy, and your goals. This are important initial steps towards a successful presence on the application.
The app’s users spend more than an hour per day using this app, so your business will have a chance to connect with your audience. But make sure you are aligned with your brand’s image and the individuals you’re trying to connect with. The majority of users who use TikTok are between 13 and 30-years-old. If that’s the kind of user you’re targeting, you should be present on the platform.
The beginning of your journey should define what your TikTok growth strategy is. You’ll have to figure out what your paid versus organic strategy will be like. Organic, authentic, and unfiltered (unpaid) information is considered the top-performing content available on the platform.
Improving the quality of content you post on your account isn’t essential. But you could launch your TikTok presence through a sponsored campaign to increase awareness.
2. Make use of TikTok’s trending hashtags
Benefit from hashtags, as they are frequently used by users on most platforms. They provide security and can be useful in finding new videos. Using those with the most reach results in an abundance of users who are guaranteed to use them. Those who use the platform tend to click the magnifying glass on the lower right of the screen to find new videos categorised by hashtags.
3. Create high-quality, concise TikTok content
It is not necessary to make super-sophisticated videos, just enjoyable and random content. But note this vibrant social network has the majority of its audience as young people.
We suggest creating videos that are fifteen seconds or less since, as people do not know about you. They won’t spend much time watching your profile. As time passes, after you’ve gained several followers, start making videos that are slightly longer that last up to 60 seconds.
4. Incorporate influencers into your marketing campaign
Collaboration with influential people is one of the most effective digital marketing strategies to help your brand grow and get the desired results.
Similar to Instagram, TikTok influencers collaborate with brands. However, on the other hand, there is an edgier and more dynamic nature. This requires the prescribers to make videos with stunning transitions to showcase the product.
Using the vast reach of TikTok influencers is important in expanding your reach on the social network. There is no doubt engaging with influencers will aid in connecting with your ideal audience, but it is important to select the best one. For influencers, as a start, there are tools online which allow you to look up TikTok bios, look up mentions of your brand, and much more.
5. Get inspiration from new TikTok videos on the “For You” page
Managing your TikTok growth strategies isn’t an easy task; it demands determination, persistence, and patience. Because the majority of people don’t become popular overnight, you have to post new videos frequently to build a strong TikTok presence.
When you’re not able to think creatively, then you should check the section on trends to determine which ones you can adapt to and follow. These popular videos may inspire you to create videos that could attract your audience and increase views.
About the author
Isabella Morgan is a digital marketing strategist. She is also a fan of new experiences and exploring new topics that broaden her perspectives.