How timing posts perfectly influences your social media strategy
A guest post by Frankie Wallace.
If you want your content to make a serious impact online, then it’s wise not to neglect social media. After all, this is typically where people will find your work.
This is the easiest way to organically build a following. However, it can be tricky figuring out how to get your content displayed in front of the right people. And at the same time creating it in a way that they are drawn to engage with it.
A good social media strategy means timing posts perfectly. It means presenting your content in a way that is likeable. This is something that takes practice, research, and some trial and error to get right.
Building a social media strategy by timing posts perfectly starts with understanding how social media works and how people interact with it.
There are a few key factors that are important to understand you should take note of:
- Have a presence and grasp on different platforms (i.e. Facebook, Twitter, Instagram, etc.)
- Create a content calendar
- Ensure you have great blog content
- Stay active on social media
A good marketing strategy requires an understanding of your audience and a reasonable advertising budget. You may be able to promote posts through social media channels. However, avoid overspending, especially if you don’t know how targeting and timing posts perfectly can affect this.
Once you have found your target audience, make sure your content not only reaches them, but also connects with them.
A strong connection could potentially save costs on paid promotion and ads. It’s time to learn a bit about search engine optimisation (SEO) to rise in relevant search engine rankings via quality backlinks. Optimising your blog posts for the keywords your target audience is searching for. Format it in a way that your target audience will relate to will bring the right people to you organically.
As Moz put it, “If knowing your audience’s intent is one side of the SEO coin. Delivering it in a way search engine crawlers can find and understand is the other.”
Time and context
Once you have mastered the basics, discover about timing posts perfectly and how to present them on social media. These best times depend on the day, time and platform.
Weekdays tend to be better than weekends on all platforms. Generally there seems to be favourable results for content posted in the late afternoon to the early evening. But each platform is different and should be approached based on your content. It will require some research on your part.
Timing posts perfectly also depends on your industry. Assess your niche to help you determine the best time and context to post. Forge a deep connection with your audience to get the best bang for your buck. As noted in an interview with social media expert Rachael Samuels.
It’s vital for brands to have a concerted strategy behind their social publishing efforts. This is because consumers expect brands to meet their needs before they even ask. Resources are often limited for social teams. So brand content and publishing efforts need to achieve the highest rate of relevancy and return on investment.
This means fishing where and when the fish are biting. Also understanding that there is no exact magical time of the day that solves all your publishing problems. Consumers aren’t just looking to be talked at, they are looking to connect deeply.
Finding the right posting methods is a learning process that entails how content is presented. Facebook, for example, offers you insights into your posts and what gathers the most attention — as well as when! Use analytics like these to your advantage, and take notes from your audience in this way.
It’s not enough to just write a few good blog pieces once in a while and expect people to forever be devoted followers. Building a good reputation via content that follows social trends means consistently producing it and being active on social media. This goes beyond posting and includes interacting with your followers directly!
Once you’ve built a following, invite your readers to participate in your brand outside of the internet. Promotional items and merchandising can help to build loyalty for your work and is a powerful form of branding.
Easy options include items like custom promotional pens, tote bags, and printed informational content (like a magazine!). For larger followings, T-shirts and other clothing may be more of a financial risk you can take.
However, this is only possible once you are producing consistent and quality content and have a reasonable following. On top of that, becoming visible to your target audience will come down to understanding them and timing posts perfectly.
Figuring out the right time and branding methods can be difficult, but tools exist to help you do so. You just have to use them correctly!
Are you timing posts perfectly?
What have you used to build your social media strategy? Let us know in the comments below!
About the author
Frankie Wallace regularly contributes to a wide variety of blogs and enjoys writing about health tips and politics. Wallace currently resides in Boise, Idaho and is a recent graduate from the University of Montana.