A guest post by Michael Deane.
Did you know that 77% of internet users read blogs?
This stat shows the power of blogging for your marketing and branding efforts, as this tactic allows you to reach a significant portion of your target audience. When paired with search engine optimisation, content marketing makes attracting high-quality organic traffic possible.
But, there’s a catch – if you want to take advantage of blogging, you need to create superb content and post it regularly. According to a research study, companies that blog more than 16 times a month generate 3.5 times more traffic than those that publish four or fewer posts.
To achieve this frequency and still maintain consistent quality throughout all of their blog posts, companies could do with some help from advanced technologies. Here are top AI tools worth investing in.
Create more relevant blog posts
Deciding what to blog about can be tricky.
Namely, no matter how well-written, interesting, and researched your blog post is, it won’t bring you traffic if the topic you picked isn’t relevant to your audience.
This means that before you spend hours researching, writing, and polishing your content, you first have to establish whether your readers care about a particular topic. Otherwise, all your efforts will be in vain.
Crayon is one of the top AI tools which is capable of analysing millions of sources on the internet, including your competitor websites. This way, it will provide you with valuable insights regarding what your audience would like to read about.
With this tool, you’ll be able to keep track of changes in your competitors’ activity regarding their messaging and content strategy. In other words, it will show you what topics are the most popular among your shared audiences as well as where certain gaps exist that you can fill up with your blog posts.
Polish your grammar and writing style
Proofreading and editing your own blog posts can be challenging, especially if you’re strapped for time.
On the other hand, not every blogger has enough resources to hire an editor.
Luckily, that doesn’t mean that your content should be published with some cardinal errors in grammar and style. You need one of the top AI tools to help you.
Grammarly is a convenient tool that leverages AI to correct your writing automatically. You can switch between four different variants of English and make sure that your blog posts are correctly written in British, American, Canadian or Australian English.
Moreover, besides spotting typos, misspelt words, and wrong punctuation, Grammarly analyses your blog posts syntactically and tells you if your sentences are incorrectly structured or too hard to read.
To additionally improve your style, this tool also suggests synonyms thus helping you avoid words that are often overused. Apart from checking your content in Word and other text processing apps, Grammarly also works in Google Docs, and you can download a Chrome plug-in to keep all the content on your website in check.
Engage your website visitors
Having great content doesn’t only refer to your blog posts.
When your visitors land on your website and want to explore it further, they need some help navigating all the sections and finding exactly what they’re looking for.
This particularly refers to websites offering products or services. In many cases, a timely answer to your potential customer’s question can be a make-it-or-break-it factor and decide whether they will make a purchase.
And since your support reps aren’t always available, it can ruin numerous potential business opportunities.
You need help from one of the top AI tools available. Such as a conversational AI platform to help you engage your visitors and answer their questions without immediately directing them to customer support.
By implementing a conversational chatbot you can boost your user experience, which is a crucial factor when it comes to whether your visitors will come back again. Similarly, Google takes user experience very seriously, so if you want to score good rankings, it’s crucial to keep your visitors happy.
Ensure brand consistency across your content
As we’ve already mentioned, the more blog posts you publish, the better.
This approach will usually require adding more contributing writers to your team. Large companies even hire remote writers from all over the world in order to produce content on a daily basis.
However, while versatility is OK, you need to keep an eye on whether all your brand guidelines and standards have been met if you want to maintain branding consistency as well as the tone of voice.
Acrolinx is one of the top AI tools which leverages artificial intelligence to analyse your content and identify potential incongruities in messaging and style. No matter how many writers contribute to your blog, with this tool, your branding criteria and standards will be followed.
You can use different parameters to set your style, tone of voice, and grammar, and Acrolinx will tell you what to improve in order to stay in line with your message and branding efforts. Apart from that, you can scan your existing content and improve it according to the analysis.
What’s your experience of top AI tools?
While artificial intelligence that can generate content in a human-like manner is still not an option, you can significantly benefit from these AI-powered tools to help you improve your content. They can save you plenty of time that you’d otherwise spend exploring your ideas and editing your content on your own.
About the author
Michael Deane has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.
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