8 unwritten blogging rules you should know about
A guest post by Eliza Clara.
Without an online presence, our worlds are limited, which means our words remain unknown.
When we visit new places, cook up unique recipes or achieve difficult feats, we excitedly want to share our experiences to inspire others. And when it comes to sharing, what could be better than social media!
While blogs and blogging have huge potential to reach your unique voice to the masses, the mystery still lies in unwritten blogging rules in how to strike the right chords.
I understand your apprehension, so here is just the blueprint you are looking for.
Where does blogging stand today?
Just like any other field, the arena of blogging has saturated itself.
Too many bloggers post various content which reaches your news feed because they used the right keywords. But one must understand blogging is less about keywords and trending hashtags. It’s about weaving your story with perfect cadences to touch millions.
It is all about balance. Your voice won’t reach millions if you fail to align your articles with the trends set by Google (such as keywords, article alignment, readability, proper grammar). And to do this successfully, it becomes essential to follow certain blogging rules.
Should you disown your voice to favour the best ways to reach your audience? Or should you write the way you want and wait for readers to come to you? The answer to both these questions is NO!
The recipe for success lies in optimising and combining both ways: developing your voice and then editing it to satisfy Google.
5 ways to lend your voice in your writing
Perhaps the biggest blogging rules challenge a writer faces is finding a voice which stands out above the ocean of boring content.
A strong, unique and energetic voice will help to bond with your readers and entice them to return to “hear” your voice again. Develop a voice that resonates with your audience’s needs and wants.
Keep the content crisp and concise
Know exactly what you want to communicate to your audience. Present your ideas clearly, without distractions, frills, and most importantly, blabbering. Of course you should blog to share your good news. Go ahead, shout out to the rooftops.
But refrain from doing this every single time you write a new article. There’s nothing wrong with being excited about your accomplishments, but share it too much and you’ll start to sound desperate and lose your audience in the process.
Develop content that appeals to the reader’s senses
Writing is not a one-way process. It’s not about just sitting at your desk and typing your streams of consciousness as and when it comes into your mind.
Great blogs are all about starting a conversation with the readers. So use the words and phrases your readers recognise, use and understand.
Play by no blogging rules
Your writing style is whatever you want it to be. There are no blogging rules to write, except, of course, for grammar. Even this can be tweaked as we have learned from the writings of Hemingway and Tennyson.
Read and re-read
Everybody writes, but not everyone is a writer. The crucial part of becoming a writer is going back over what you’ve written after leaving it for a considerable amount of time.
Our brains churn out words, but only from its emotional part. The rational side of the brain focuses on grammar, what sounds good and is important. It is the perfect harmony between the two sections which leads to a successful and well-written piece.
Also, you won’t see all your mistakes. Get honest criticism from others through extensive editing. Pass your content through plagiarism checking software to eliminate unwanted plagiarism from your content. Use free online referencing tools to cite your sources.
Avoid following a formula
It isn’t true you should follow a particular writing style to be successful. The secret to writing well is writing itself. Always keep in mind your voice develops only when you write regularly. Practicing writing everyday will help strengthen your editing and proofreading skills as well.
Now comes another essential part. However hard we try, we will never beat the world and its blogging rules in a single day. Social media works in a pattern. For our voices to reach the masses, our content needs to be constantly tweaked according to how this underlying structure actually works.
3 ways to craft your content for the search engines
What is necessary to keep in mind when blogging on social media or WordPress? This section is as essential as the previous part because this is a world of click-baits and gimmicks, where our valuable content easily gets lost in the sea of mediocracy.
This is why you should follow the rules set by Google so your content gets the views it deserves.
Research your niche to find trending keywords
Each style and genre of writing has different keywords. Including these increases your chances of getting a higher ranking in search engine searches and suggestions. This is why you should regularly update your writing with the latest trending keywords by including them without compromising your content’s quality.
There are various tools to help you determine trending keywords, and by introducing these into your blog will help towards ranking higher in Google SERP’s. Check out this article to get acquainted with some of best keyword generator tools of 2019.
Use short sentences to keep readers focused
In the age of smartphones and swipe-lefts, people have been left with ever-decreasing attention spans. Complicated and complex sentences lose readers, notwithstanding the quality of your content. Short sentences keep your readers glued to your content.
Do NOT advertise and be overly promotional
Always be very discreet how you advertise products in your articles. If this is done blatantly, people would perceive it as paid content and skip it.
Check out various YouTube videos which address this notion of advertising. They will tell you how to blend advertising with your voice, and retain the originality of the content.
What are your unwritten blogging rules?
There is no need for a master’s whip to force you into what you should or shouldn’t write! However, you can always learn from the masters without being a slave.
Read, read and then read some more. Go through blogs that have high organic followers. Carefully observe how people increase their followers without losing their voices. This is the perfect amalgam you must be looking for.
Let’s finish with an old saying: “Patience, perseverance, and love are the three great levellers of life.” Passion for your voice to be heard, love for the field you want to explore, and perseverance for the long road ahead!
And if you can think of any other unwritten blogging rules, let us know in the comments below.
About the author
Eliza Clara is a content marketing professional who is also an inbound marketing specialist. She has completed her PhD in English literature from the reputed university of Ohio. Besides working as a marketing manager, She also devotes her valuable time to teach young management students through the website MyAssignmenthelp.com.