Use blogging to explore writing
There is always this forced focus that when we post on our blogs we must always be writing stuff that is worth while.
A writer friend approached me about her two blogs. One is business-orientated, designed to attract potential clients interested in her skills. The other is a personal blog, in which she expands her gift, but she was concerned that it had no focus or consistency in its contents.
That doesn’t matter. I have another friend who writes amazing material in her blog, and the subject matter is totally varied. It is an outlet to vent her feelings, aspirations and ideas. The result is a thoroughly entertaining collection of writings, each an identity in their own right.
A blog is a medium in which to express yourself, whether it is for business reasons, or just somewhere to unload yourself. Even having such a platform which enables you to talk about your business, in terms that would not be suitable on your website, is sometimes purely a release. If you are truly passionate about your business and want to explain it in a myriad of ways that would connect with the variability of your customer base, here is the perfect resource.
Anyway, back to my writer friend and her directionless blog. I told her to use it as somewhere to explore the art of writing, develop her language, play with syntax and constantly redefine her concepts. Think of it as a place to perform, learn, investigate, examine and review. What a wonderful chance for her to put her talents into good use, even if nobody else reads them (but you never know who might do, though).
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