The rise of Open Source AI has hit the world by storm. People are making use of this to make their lives easier. And one method could be to use ChatGPT to write various forms of content, including blog posts.
Someone approached me with the idea of offering a course in how to write quick, easy and effective blog posts within an hour. I thought about whether, even if I did use ChatGPT to write them, it would be possible to publish a good quality blog post within such a short time.
There will be plenty of people who are not proficient at writing good blog posts who will be taking advantage of this. For them it seems like a dream come true. Just pop into the information field an idea or title, and watch the results flow in!
However, for real professional blog writers, is this really the solution they have been waiting for? I think not, and here is an infographic which shows you why this is the case:
And here’s some code you could paste into your own posts (via the text mode) if you want to share this Infographic with your readers.
Generating blogging ideas
We all need to think of something our readers would like to read so we can blog about it. But it is worth considering exploring what the online world is looking for in regard to your chosen subject or topic. Surely ChatGPT would be good for this?
Yes, it is. ChatGPT is extremely quick in providing examples in response to a brainstorming request. Suddenly at your fingertips you have 10 suggestions you could take away to play with, and adapt to your way of thinking.
But how unique is this?
ChatGPT may have the ability to provide content written in a human-like style, but it isn’t a human. Sometimes its programming may misinterpret your initial ideas and bring up weird results. Or perhaps provide what everybody is writing about, and hardly unique at all.
It draws on the resources from what it has been programmed with, so it cannot analyse a different slant to your concept. What is produces could easily contribute to plagiarism from elsewhere, especially if everybody else is using the same results in their blog posts.
Quick and easy research
Trawling through countless blog posts looking for relevant facts to include in your own post can be time consuming, let alone soul destroying. Whereas ChatGPT could bring them to the fore in a twinkling of an eye.
And you could take this a stage further and use ChatGPT to write some possible keywords or keyphrases to go with these ideas. Obviously these will need to be checked against relevant software to see if these are viable, but most of the work will have been done.
But how accurate is this?
I can see how tantalising it is to use ChatGPT to write down information which you could adapt into a blog post, but can you guarantee any of it being relevant or true? Especially if you are not already acquainted with the topic in question.
ChatGPT is programmed (at the time of writing) using data based on 2021 and before. To make a difference within the blogging world, you will need to be sure what you are talking about is up to date. Facts, concepts and trends can change even within a few months.
Very busy writing schedules
Successful blog writers will usually have a mountain of posts to write for ever-hungry and impatient clients. Therefore having the ability to use ChatGPT to write for them, save time and maintain their sanity is something well-worth considering.
Here is the answer to only taking an hour to write a blog post. Type in your topic into the information field, press Go and sit back to receive the results. Quickly cast an eye over what appears to make sure it is reasonably sufficient, submit, and pass onto the next one.
But is this acceptable quality?
However, if you are writing to maintain your reputation and become the go-to-expert in your field, it is not a good idea to churn out your content just to keep everyone happy. Just one below-par post could ruin all the hard work you’ve done before.
How can ChatGPT match your style of writing? Do you really want to produce the same stuff as everybody else? And the amount of time you take to edit and rewrite the post to maintain the perceived quality everybody expects will probably take longer than just writing the stupid thing yourself!
Rewriting and transcribing
One method to maintain the SEO in your blog is to constantly revise or rewrite your old posts, especially those done several years ago. All you need to do is to post them into ChatGPT, ask it to rewrite them for you, and then resubmit them as new.
Another trick is to take any subtitles generated on your videos and use ChatGPT to write a blog post with them. This will introduce it to your verbal style, and repurpose this valuable information into another format for people to read and appreciate.
But how necessary is EEAT to you?
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. Why is this important? Search engines are looking for content which uses these concepts and specifications to determine quality posts which are worth indexing.
If you choose to use ChatGPT to write your blog posts for you, how can you guarantee meeting these EEAT requirements? What are you writing which comes from your experience, shows off your expertise, asserts your authority and generates the trust required for unique, searchable content?
Do you use ChatGPT to write your blog posts?
For people are aren’t aspiring to become expert bloggers producing quality content people not only want to read, but is relevant, valuable and instantly useable, then use ChatGPT to write your posts for you.
But if you are striving to become the best blogger you can be, become recognised for your writing prowess and establish your credibility within the blogosphere, then it’s hard graft in blogging without any AI help, I’m afraid. It may take longer, and require more brain power, but the results are infinitely better!
Let me know what you think of this post (written by me and without ChatGPT anywhere near) in the comments below. We would love to hear from you.
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