6 reasons to use Google Ads for your business
A guest post by Harnil Oza.
The marketing industry has transformed drastically in the past few years. The way digital marketing is growing is quite astonishing, and the ability to use Google Ads is one of the participating factors which drive this transformation.
These are one of the most successful methods of paid digital marketing. It allows businesses to reach anyone using Google to search for information, products and services online. Google Ads has the strength to send you a massive crowd who want exactly what you have to offer.
In case you don’t have such an account for your brand, or you don’t use it to your full capacity, you should seriously consider leveraging this platform.
This blog will focus on how to use Google Ads and why it is suitable for your business. Hence, without further delay, let’s get going.
Introduction to use Google Ads
Anytime if you see a company’s landing page on the top of your Google search page, it, of course, means it has a good SEO, but it also means that the company has a Google Ads campaign running.
Formerly known as Google AdWords, Google Ads allows you to have an advert for your brand shown to your potential clients who search for relevant terms on Google search and Maps. It is an essential digital marketing tool for any business seeking to get a meaningful ad copy before its target audience.
Google Ads enables you to pay only for genuine, measurable outcomes like business calls and website clicks. This structure can be referred to as a pay-per-click (PPC) campaign. You can fix a monthly Google Ads campaign ad-spend cap that Google will follow automatically, and you can choose to make your TA local or global.
How does Google Ads work?
After understanding Google Ads, you might as well be wondering how it works. When you start on a Google Ad spend, first you’ll tell Google what objective you want to achieve amongst the three:
- Increase calls to your business
- Direct more users to your store
- Direct people to your site or business’s landing page
After this, you’ll decide if your ad copy will be delivered to local or global audiences. The next step is to use pictures or three brief sentences to tell Google what makes your business stand out, and Google will use this information to help you make your ad copy.
Eventually, you’ll set your budget, which Google will use to forecast your Google Ad campaign’s success and thus take your ad live. Your target users will view your ad rank high and emerge at the top of search results as more people click on your PPC campaign ads.
Why use Google Ads for your business?
These are some advantages of using Google Ads for your business.
1. It boosts leads and conversions
Google Ads is one of the most useful tools for lead generation. It has the potential to send highly targeted leads to your site, opt-in form or other online property.
It also enables you to focus on the people searching for what your business offers. This means you can continuously refine your searches so only people who want to shop your items or services are sent to your site via this platform.
2. It’s a flexible marketing channel
Google Ads is flexible enough to be suitable for all organisation sizes. You can turn web traffic on and off with this system. It is also compatible with a broad spectrum of other marketing channels and software systems.
You can personalise campaigns to concentrate on particular types of online users. For instance, you can target users by location, device type, and the website they are accessing.
You can also set your budget for particular areas of a campaign. You can set daily budgets and limits on the amount you want to spend on clicks for certain keywords.
3. You can get a high ROI
Unlike other platforms, Google Ads make you pay for only those ads people click on. Once you enhance your campaign, you can get a high ROI which may not be possible with other marketing platforms.
But it would help to remember this takes time and you have to discover which approach suits you and your business. When you find out your campaign areas that yield a good ROI, you must focus your energy and money on those areas.
4. You observe quick and transparent outcomes
Google Ads is known for delivering fast, simple outcomes and reports of your campaigns. It’s easy to evaluate your campaign’s progress cuz’ the dashboard provides you all the data related to each campaign, like the ads clicked, the keywords that site visitors entered & the costs of clicks.
These features make this platform super transparent and intuitive.
5. It taps into significant, high-quality traffic sources
Google’s market dominance and vast client base allow the search giant to send companies a considerable amount of traffic each day if they have a budget for it.
Google prides itself on exhibiting relevant content and ads, and the company continues to transform and enhance its search engine algorithms to generate the most pertinent search outcomes and ads.
This has an optimistic impact on businesses that market via Google Ads, as these ads invite quality leads and visitors to your company’s website or other online assets.
6. You know your market better
Understanding your audience makes it easier to deal with them and discover what they want. But this is difficult to do. Conventional methods like interviews and questionnaires generate limited outcomes.
On the other hand, Google Ads yield info about user habits and needs that business owners of past generations could have only thought of. You can use this information to enhance your products and services and refine your marketing efforts to not waste money marketing to people who are least interested in what you have to offer.
Ready to use Google Ads?
Google Ads is one of the most robust marketing tools that deal with millions of searches by web users daily and gives entrepreneurs a unique opportunity to convert several into leads and conversions.
About the author
Harnil Oza is CEO of Hyperlink InfoSystem, a mobile app development company in UK, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites like top app development companies.