How UX and user testing can increase your readership
A guest post by Frankie Wallace.
User experience (UX) and user testing are buzzwords these days, but can they really help your blog?
Can focusing on the end-user over your own company’s pressing needs really be more beneficial to your goals and your company’s bottom line? In a word, yes. Here’s how.
The benefits of UX and user testing
We live in an era when the customer is always right — okay, they’ve always been right, but at least it’s truer now than ever before. With that said, investing in your UX and user testing by implementing some focused thought can be the perfect way to increase your readership.
The reasons for this are fairly straightforward. In a time when communication is easier than ever, satisfying your readers is the best way to attract others. On the one hand, a happy reader is an ambassador for your brand. On the other, happy readers will spend more time on your site, thus impacting things like your SEO and Google rankings.
If you own a blog and you haven’t spent a significant amount of time investing in UX and user testing yet, it’s time to do so.
Tips for increasing your site’s UX
Here are a few UX tips to begin to apply to your site. Remember to keep in mind that you’re prioritising the end-user throughout this process. Always consider their experience above anyone else’s as you go about making changes.
Implement user testing
User testing can sound intimidating, but it doesn’t have to be that way. You can create a testing scenario with as little as a digital prototype or even a pen and paper. Ask readers what they think of a particular user interface you might be considering. Or an alternative might be potential options for navigation on your site.
Make sure to be specific in your questions or you’ll end up having to sort through a lot of unnecessary data when you’re done testing. Once that’s done, you can begin to implement pin-pointed changes in your site’s UX without wasting any precious time or resources.
Double check your value propositions
What are the promises that your company makes to its readers? Are they clearly communicated? Are they properly carried out?
Broken or unclear promises can be a quick way to turn off potential followers. Go over your value propositions and make sure that they are clear and properly carried out by your site.
Prioritise a mobile-friendly site
As of 2019, Google has officially made mobile searches and mobile-optimised sites first in search results.
Why does this affect UX? Because it means readers are using mobile devices more than ever before. If you want a satisfying user experience, and you want to keep up in those Google rankings, you need a mobile-friendly site at this point.
Utilise user-friendly navigation features
One of the simplest ways to send your UX through the roof is to create easy navigation features for your readers. No one likes hunting around a website for something. Make sure to:
- Keep your site clean.
- Use your white spaces properly.
- Ditch that hamburger menu for an exposed tab menu.
- Use icons and wording that are easy to understand.
- Utilise internal links to facilitate movement throughout your site.
Keep your site secure
Good site security isn’t just for yourself, it’s also for your site’s users. It’s the same kind of security that a person can feel from knowing that their smartphone is locked down and safe. If your readers feel that their personal data is being carefully guarded, they’re much more likely to fully engage with your site.
The power of UX and user testing
At the end of the day, approaching your blog from the perspective of the readers who actually use it is an effective way to increase your readership. In fact, it can be the perfect way to give your blog an entirely new lease on life.
Time spent conducting user testing, cleaning up your site’s navigation, and ensuring that you’re both secure and mobile-friendly will increase your UX and, by extension, your readership as well.
About the author
Frankie Wallace regularly contributes to a wide variety of blogs and enjoys writing about health tips and politics. Wallace currently resides in Boise, Idaho and is a recent graduate from the University of Montana.