How virtual reality can benefit bloggers
A guest post by Frankie Wallace.
Virtual reality (VR) still seems like a thing of the future for many people.
As with AI advances, people have only recently been able to bring VR into their homes. While seeming a bit of a fairy tale, it is changing the way companies do business and how people live their everyday lives.
With more than 82 million people projected to be using VR technology by 2020, it’s important to know exactly how it’s changing the world.
VR changes both how we experience technology and the way we receive information. Those who follow blogs anticipate when something new is published on a regular basis. Advancements in VR means we change how we engage with this content.
What is virtual reality?
This new technology is broken down into two groups: immersive and non-immersive VR.
Immersive VR is what many of us imagine when we think about virtual reality. Putting on a VR helmet or another type of body-tracking device that immerses a user in another world. This type of VR allows them to interact with the virtual environment around them.
Non-immersive VR provides users with computer-generated environments, but they aren’t designed to make users feel immersed. The graphics within the virtual world can often be changed by the user using a controller.
How VR is becoming more widespread
As VR technology becomes more widely available, it will begin changing the world as we know it. Whether you are a surgeon, business owner, or blogger, VR will likely have a place in your everyday life sooner rather than later.
For example, VR is even helping individuals in the field of medicine. It assists in treating military veterans with post-traumatic stress disorder through VR therapy. VR exposure therapy in particular makes it easier for doctors to diagnose and treat veterans with PTSD.
The technology is also being used to provide anonymous interview sessions. These can help veterans feel more comfortable speaking about their experiences.
VR is already being used in such a widespread and beneficial way. So no wonder businesses and bloggers have begun to invest in the technology to further their own endeavours as well.
Why companies are investing in VR
That’s right — even business owners are investing cash into virtual reality. If you believe VR headsets don’t have a place in the boardroom, think again. It’s another way for business owners to convey information instantly and intuitively.
Currently, businesses are investing in VR for more simple things like virtual meetings, interviews and even tours. In today’s fast-paced world it is rare for people to meet face to face for every business meeting and interview.
VR technology enables all of the employees to be on the same page, no matter where they are. This experience also extends to bloggers, especially those with separate teams focusing on web design, social media management, and so on.
It takes conference calls on a screen to a new level, allowing for better collaboration and everyone feeling like they’re in the same room.
How virtual reality may benefit bloggers
Similar to the ways VR is benefiting businesses, it can also benefit bloggers. Namely, virtual reality stands to assist bloggers with marketing and making their brand more well known.
In fact, Facebook and YouTube already began to support this type of video as early as four years ago. As these types of videos become easier for bloggers to create and their audience to access, it will likely take over the world of blogging.
No one blogger’s VR offering will be the same as the next, though many individual blogs have already begun using it. In most cases they are larger businesses with more money to back the new technology. But as VR becomes more widely available, there is no doubt your everyday blogger will pick it up too.
Bloggers can create unique experiences for audiences with VR that they won’t find anywhere else. They won’t simply be visiting blogs, they’ll be taking a step inside new virtual environments, just like those demonstrated with Facebook 360 and other VR tech.
Use VR for improved UX
However, before jumping right in, bloggers should spend time considering how their visitors move through their site. Also where within that journey they think including VR experiences would make the most sense.
Food bloggers, for instance, can provide a virtual experience of the restaurant they visit and the food they eat. DIY bloggers can actually show you how to do something in real-time. Bloggers writing (or videotaping) for larger companies can provide virtual tours and even walkthroughs of how to do certain projects.
Not to mention, VR technology opens up a whole new niche of blogging, as many bloggers are the first people to get new technology so that they may review it or use it to better their own business. Additionally, reviewing and writing about this new technology opens up a whole new audience for them.
There are already hundreds of VR blogs out there attempting to make the technology more well-known, and the increasing accessibility of VR for every niche of blogging will allow the technology to expand rapidly.
The future of VR
The success of VR technology will rely solely on how the public embraces it and how accessible and affordable the technology becomes over time. More individuals may also become more accepting of VR once they learn about all the good it can do in the world.
There is no telling what else virtual reality may be able to assist with in the future. A time may come where VR is present in everyone’s home. Only time will tell.
About the author
Frankie Wallace regularly contributes to a wide variety of blogs and enjoys writing about health tips and politics. Wallace currently resides in Boise, Idaho and is a recent graduate from the University of Montana.
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