What do you use your blog for?

Hi Alice

I have a business blog: http://pensarmarketing.blogspot.com

I am not sure how to use it, I have heard different things from different people. My posts vary from personal to business as this is what I have been told works. To be honest I do not use it very often because I am unsure of how to get the best from it.

I would like to use my blog for business more than I do and possibly earn a small revenue from it eventually.

Any advice would be gratefully appreciated!

Thank you, Sara


Hi Sara

Took a look at your blog, and I’m afraid my first reaction is why do you use a black background? It makes my eyes go shimmy and I find it very difficult to read.

Blogs are to provide your customers with another insight into what your business is all about. Fill your posts with valuable content to raise your expertise status. Keep them fairly regularly spaced apart (they don’t need to be done very frequently), bt regularity is the key: spiders will soon learn this and visit your blog accordingly.

Increase the search engine optimisation (SEO) by including categories and tags for your posts. The categories are like chapters which provide a place to store your posts for future search, and the tags resemble keywords that give the spiders food to help with getting your post into the search engines.

Add an RSS feed to increase your readership, especially within the social networking sites. Without one your blog is very lonely as it cannot be regularly followed whenever new content is posted.

How to make money? Each post should have a purpose, whether it is to increase your expertise and your following, link to your website for more traffic, guide your readers to sign up to an event or direct them to a squeeze page to pay for a service or product. Don’t blog aimlessly, it may be nice to read but not good for you.

Want to know more? Join up to my blogging newsletter from my blogging pages to keep in the loop! Or listen to my teleseminar on 14 May – watch this space!


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