Why you should start your business with a blog

Optimise your blogOne of the most important elements of a website is to get indexed regularly by the search engines. There is nothing more demoralizing than spending hours on creating a wonderful website, only to have it sitting there unnoticed, lonely and neglected.

The trouble is, there are so many websites now in the internet, it takes time for the search engines to crawl through them all. Even if thousands of more algorithms were created to accomplish this feat, the logistics would still value visiting the sites that were more likely to be updated with new material. It may be demoralizing for you not to have your website visited, but it can also be demoralizing (if possible) for a spider to visit a website where there is nothing for him to index.

However, blogs are a different matter. They are designed to provide regular new content. It is their function to publish posts whenever needed, and thrive with a prolific writer. But even if they didn’t have a flourishing author at their helm, the fact that these websites are built using a blogging platform, their general make-up are inviting to the search engine spiders who recognise that they should be providing lots of new material to index.

Therefore blogs are crawled far more frequently than websites. It stands to reason: would you prefer to visit a party that is always lively, has brilliant music and has lots of interesting new people to meet? Or would you prefer your auntie’s tea party on Sunday afternoon, with the same macaroons and over-stewed tea, peppered with the same stories you’ve heard countless times?

If you are a budding new start-up business, it’s important to get noticed. By using a blogging platform to create your website, you are taking advantage of the in-built spider invitations located within it. Putting aside the convenience of the CMS (content management system) to make the pages, whenever you update your site, whether in page or post form, it sends out that important signal to the search engines to come and visit. And if you give these busy algorithms the information they are looking for (matching it up to what humans are searching for) then that puts your business in an even higher pedestal.

Successful businesses who began small several years ago probably started with a blog. It is through this medium they gained the recognition and publicity they deserved, by producing lots of new, exciting and relevant material their audiences wanted to read. Because they used a blog to provide this, the search engines caught it up and displayed it in a higher plane than corresponding static websites, and thus their exposure was increased.

You don’t have to start with a fancy, all-singing-and-dancing blogsite from the very beginning. Learn the ropes with the simplest blogging package, and once you’ve got the system under your belt, then transfer everything over to the higher model. It is a very simple process, and provides an excellent grounding to give you the best advantage from the very beginning.

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Alice Elliott has been explaining blogging to beginner bloggers for almost two decades, specialising in using ordinary, everyday language to make the process as simple as possible so that anybody can understand.
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