5 ways to write a blog post your readers will love
A guest post by Antonio Tooley.
If you are a blogger, then you can easily imagine the following.
You’ve taken your time to write a blog post that is well-researched and useful, added some relevant media to it, such as images, videos or infographics, proofread it until it was perfect, and then published it.
The only problem was that it didn’t have much of an impact on your audience. This has happened to every blogger out there. It’s arguably the most difficult aspect of blogging.
No matter how much you’ve put into crafting your latest article and how much you love it, this doesn’t necessarily mean that your audience will feel the same.
So, the goal is to not just create content that is both relevant and useful and then promote it, but also to write a blog post which your audience will like, and which will help them solve their problems. It is about them, not about you.
According to Tonya Boser, Head of Content Marketing at EduGeeksClub.com, you will be able to create blog posts your audience will love, time after time, if you follow these 5 tips:
1. Identify Your Most Popular Posts
Sometimes you don’t have to look very far to find the right ingredients for the perfect post. You’ve probably had it all along.
Simply analyse them and discover which ones have been the most popular ones. You can easily identify posts which have been a hit with your audience by using tools like BuzzSumo or Ahrefs Content Explorer.
But, while either of those two tools can pinpoint your most popular post, it is up to you to analyse why it has been such a huge hit with your readers.
BuzzSumo calculates the popularity of your post based on the total number of shares it has accumulated across all social media platforms, which can also come in handy for finding the most popular topics in your niche. Ahrefs does pretty much the same.
Top 3 best performing posts on fairyblogmother.co.uk since April 2017 on Buzzsumo
2. Watch Your Competition
Speaking of BuzzSumo, it is especially useful for taking a peek inside your competitors’ backyard. Just like it can help you discover your best performing posts, it can do the same with the content of your competition.
If they are targeting the same kind of audience as you, you can take a look at which articles have made a huge impact, and then improve them and write a blog post of your own. You can also identify gaps and cover some of the topics which they haven’t explored yet and get ahead of them.
Ultimately, the readers don’t care who did it first. They only care about who can provide better content for them. Make sure this is you.
3. Keep an Eye on the Trends
While you will find plenty of advice online that tells how important it is to be able to offer content that is both high-quality and highly relevant to your niche, there is not a lot of talk about the importance of keeping up with what’s currently hot inside your industry.
Like it or not, people like to explore content that is trending, and that’s probably not going to change. Now you can either keep on producing your content, and eventually lose your patience and your audience, or write a blog post which is similar to what’s currently trending.
Again, the ideal tools for spotting the trends are BuzzSumo and Ahrefs Content Explorer.
Using Ahrefs to identify the best performing content on blogging during the last 30 days
4. Listen to Feedback from Your Audience
While you should definitely make use of the tools and apps which can help you do some of the heavy lifting, sometimes the best way to do figure what your audience wants is to simply ask them.
You can do this by taking the time to respond to their comments inside the comment section of your blog, as well as social media, but you can also make use of polls and surveys. They can help you gather valuable information about your readers, which can help you meet their needs and interests even better, and tweak some of your older content to their liking.
5. Keep an Eye on the Influencers
Influencer marketing is all the rage these days, because influencers are capable of striking the perfect the balance between their commercial aspirations and meeting their audience’s needs.
If they are addressing the same audience as you, keep an eye on the topics they are discussing. Better yet, if you can get on their radar and get them to contribute to your content marketing efforts with a quote or a mention, then you can count on huge surge of traffic to your blog, as well as exposure to a much wider audience.
Using Buzzstream to identify top influencers in “Wordpress Blogging”
Could you write a blog post that pleases your readers?
By following these 5 steps, you can have your cake and eat it too. You can write a blog post to produce high-quality content that will boost your blog’s ranking, while at the same time, be popular with your target audience. Start implementing these tips today.
About the author:
Antonio Tooley is a marketing specialist and a blogger. He loves writing about SMM, marketing, education and productivity. He’s also crazy about riding his bike and bumping into new people (when he’s on foot). He will be happy to meet you on Medium and Twitter.