How to write ideal content for your blog
This is a guest post by Grace Carter.
There’s many reasons why you would want to start a blog. Whether it’s to promote your business or just write about your passion, you’ll need your readers to keep coming back.
These tips will help you create ideal content that’s compelling and interesting to your readers, carefully constructed to encourage them to keep coming back to you.
Start with good SEO
If you’re writing ideal content, all your efforts will be in vain unless your readers can find it. This means paying attention to your SEO.
When you create any new piece of ideal content, think about which keywords you’re going to need. What are your readers looking for? What do they want?
When you select your keywords, make sure they are used naturally in text, as Google will penalise you for keyword stuffing.
Use good images
Images are important, as they help to break up your text and add value to your content.
Which images you choose are important. Stock imagery can be good, but it can look rather generic and the same as everybody else, which will turn some readers off.
If you’re going to use images, try taking your own high quality photos. You’ll be amazed at the difference this can make.
Finally, try using infographics. They get a lot of information across in a short amount of time, and have the potential to go viral. Make sure you include your URL in the image, just in case.
Keep your audience in mind
Before you start creating ideal content, you need to think what your readers want and need from you. They won’t hang around if you don’t write specifically for them.
Find out everything about your audience before you start writing. Who are they, what are their desires and aspirations, and sort of things are they looking for online? This will help you create the ideal content that keeps them reading.
Write a killer headline
The headline is often the main reason why someone clicks to read your blog. Therefore make sure you’re taking full advantage of this opportunity to really pull in the readers.
Here’s a few key things for writing headlines. Make sure it’s relevant to the post itself, as readers will be annoyed if they don’t get what they expect.
And write a headline that offers a solution or discussion on a relevant issue. If you can grab their attention for the right reasons, you’re already halfway towards getting a repeat reader.
Use online tools for ideal content
If you want to write the most ideal content possible, use tools to help you get the job done. Here’s some examples:
- Buzzfeed: If you want to see examples of ideal content, check out what Buzzfeed is doing. Their content brings in millions of readers a day, so take notes.
- BestBritishEssays: If you need help in creating content, these writers can create it to keep your blog moving.
- Suggested Content: This shows you how to add suggested content to a page in Google Drive, useful if you’re looking to add sources to your blogs.
- My Writing Way and SimpleGrad: Blogs that help improve your writing skills.
- Guides.co: This tool is designed for posts with multiple authors, to help keep everyone on the same page when you’re working on blogs together.
- RooJoom: This helps you create customer journeys, which in turn helps you create more interesting and useful content.
- Assignment Help: Your content will need to be edited and proofread before it goes live. This site helps you find the right person to get the job done.
- Neil Patel: This site is full of useful tips and tools that you can use to boost your blog and make it a success.
- Via Writing and State Of Writing: Free grammar guides.
Optimise your URL
Each blog post automatically has it’s own URL, which is automatically generated after you’ve written your post’s headline.
Figure out which words or phrase should be the keyword and include it within the URL, as the search engines will crawl it when looking for relevant content.
Therefore it’s important to make sure you’re using the right keywords that would attract the right kind of readers.
Make your blog mobile friendly
Finally, remember most of your readers will use their phones to read your blog. If your site isn’t mobile friendly, this won’t make it easy for them, and they may move on to other posts.
Find a suitable responsive theme for your blog that makes it easy for your readers to access your ideal content. This is also important when it comes to sharing and commenting afterwards.
There’s no real ‘secret’ to creating ideal content, and it will take a lot of work. But if you use these tips though, you’ll have a head start.
What examples do you have of ideal content?
Are there any examples of ideal content I have missed? If so, let me know in the comment box below. We will be delighted to read them.
About the author:
Grace Carter is an online editor and writer, she proofreads content at Revieweal and Essayroo. She creates online courses to help bloggers grow their reach and improve writing skills. Also, Grace contributes to Write My Australia blog.